We’re raising a glass here at Stripe after being appointed by Maxxium UK to handle digital and PR services for its melon liqueur brand Midori.
Fact: the distinctive green liqueur was first launched in 1978 at the legendary Studio 54 – arguably the world’s most famous nightclub in its day.
We’ll be shaking up a cocktail of digital and social strategy development, community management, CRM and influencer outreach as well as traditional consumer and trade PR and communications.
It’s all aimed at building awareness among the core consumer targets to strengthen the brand’s emotional connection with fans.
Maxxium’s Nick Barker, who is Brand Manager – liqueurs, had this to say about us: “Stripe’s pitch demonstrated a thorough understanding of the Midori brand and target audience. They have created a compelling digital and comms strategy to help us deliver, and it’s great to have them on board”.
It’s an exciting brief – cheers!
It was a double win at the CIPR Scotland PRide Awards for the team here at Stripe – as well as picking up Outstanding Public Relations Consultancy, our Account Manager Shaun Bell scooped Young Communicator of the Year.
Shaun was praised for being ‘head and shoulders’ above the other candidates with his passion for what he does shining through. After joining Stripe in 2011 through the Stars and Stripes graduate programme, Shaun has worked his way up to Account Manager and delivered campaigns for clients such as John Lewis, the Scottish Government and Young Scot.
Our MD, Juliet Simpson, said: “I’m extremely proud of the whole team who all play their part in helping us to achieve amazing results for our clients, and I’m especially pleased for Shaun who fully deserves this award for the dedication and passion he brings to his job every day.”
We also won Silver awards for the Public Sector and Consumer Relations categories for The Scottish Government Country Roads campaign and VELUX Lovers of Light campaign respectively.
Scotland-based Stripe Communications was named Outstanding PR Consultancy at the national CIPR Excellence Awards in London yesterday (Tuesday 17 June, 2014), becoming the first Scottish agency in the awards history to scoop the top prize.
Held annually by the Chartered Institute of Public Relations (CIPR), the awards recognise the best in the communications industry, bringing together over 150 leading public relations consultancies, freelancers and in-house teams competing for the 30 individual awards.
The Outstanding Consultancy award recognises the achievements, performance and excellent work of a public relations consultancy over the past three years.
Stripe’s win comes after a successful start to 2014, which has seen continued business expansion and significant new client wins. With offices in Edinburgh and Glasgow, Stripe Communications continues to grow in numbers and reputation.
Juliet Simpson, Managing Director of Stripe Communications, said
“Becoming the first ever Scottish agency to win this award fills us with pride and tops a fantastic year to date for Stripe. I’m incredibly proud to see the team’s hard work recognised by the industry on a national scale. With the eyes of the world on Scotland this summer, there’s never been a more exciting time to be a ‘Stripe’ as we look to build on our reputation as the UK’s best PR agency.” Judges for the awards, commented: “We were hugely impressed by Stripe Communications’ focus on staff, including excellent internal communications; a mentoring scheme and Stripe’s delivery on its objective to be the industry leader for working parents. “Their tenacity with smaller budgets, straight talking no nonsense approach and immersion into clients’ businesses set them apart with the results seen in terms of staff retention, strong track record of business growth, premium client wins and a winning company culture.”