Blog : Social

Stripe secures Midori UK digital & PR brief

Stripe secures Midori UK digital & PR brief

We’re raising a glass here at Stripe after being appointed by Maxxium UK to handle digital and PR services for its melon liqueur brand Midori.

Fact: the distinctive green liqueur was first launched in 1978 at the legendary Studio 54 – arguably the world’s most famous nightclub in its day.

We’ll be shaking up a cocktail of digital and social strategy development, community management, CRM and influencer outreach as well as traditional consumer and trade PR and communications.

It’s all aimed at building awareness among the core consumer targets to strengthen the brand’s emotional connection with fans.

Maxxium’s Nick Barker, who is Brand Manager – liqueurs, had this to say about us: “Stripe’s pitch demonstrated a thorough understanding of the Midori brand and target audience. They have created a compelling digital and comms strategy to help us deliver, and it’s great to have them on board”.

It’s an exciting brief – cheers!

A Whopper of a stunt from Burger King’s PR team

A Whopper of a stunt from Burger King’s PR team

A round of applause for the Burger King comms team please. I’ve been following Burger King’s recent stunt like a hawk and boy have they done good.  A quick recap if you’ve been hiding under a rock for the past week; with World Peace Day around the corner, Burger King invited McDonald’s to join them in the ultimate peace treaty – a joint burger. *Takes a moment to ponder the deliciousness that is a combined Big Mac/Whopper*. McDonald’s said no; in a move which could have killed Burger King’s stunt dead. But no, today Burger King made the ultimate move and invited a number of other burger chains to collaborate.

Burger-King-OpenLetter

So why is this so great? Well for a start, this part of their activity was simple and relatively inexpensive, other than some design time, web build and some paid media, it probably cost Burger King nothing at all and imagine the ROI. And they have certainly reaped the rewards; they’ve gained global coverage and positioned themselves as the fun, maverick friend to McDonald’s corporate conglomerate banality.

Now the stunt hasn’t come without critics. It’s been debated and slated by many deeming the activity insensitive and adding that it draws the attention away from an important cause. I’m not sure I agree, I’d be interested to know how many people had World Peace Day at front of mind before Burger King reminded us…

And McDonald’s, oh McDonald’s, what a wasted opportunity. In case you hadn’t noticed, social media users love nothing more than a witty repartee between brands. By all means we don’t imagine for a second that you’d allow the burger to happen, but here was your chance. Surely there’s a community manager with a quick sense of humour and some sass somewhere deep in McDonald’s HQ who could have come to the rescue. There’s a time and a place for the corporate comms team, and this was not it.

 

A toast: Stripe to deliver digital & PR services for Burn Stewart malts

A toast: Stripe to deliver digital & PR services for Burn Stewart malts

We’ve a hugely exciting brief here at Stripe after securing the account to deliver digital and PR services for Burn Stewart Distillers’ malt whisky brands.

Burn Stewart Distillers is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready to drinks. The company owns and operates three malt distilleries: Bunnahabhain (Islay), Tobermory & Ledaig (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility in Airdrie, a bottling hall and dry and finished goods storage site in East Kilbride, and operates a sales and marketing branch in Taiwan.

We’ll be working with the team at Burn Stewart to deliver global digital and PR activity across its Bunnahabhain, Deanston and Tobermory (including Ledaig) brands.

Our remit will cover: digital and social strategy development, web optimisation, design and e-commerce, community engagement, CRM and influencer outreach and management of traditional PR and events.

Activity across the three brands will centre on showcasing each malt’s personality and optimising owned channels to create a compelling user experience for domestic and international markets.

As our Digital Director Darcie Tanner put it: “Each Burn Stewart brand is rich in storytelling potential, making this a really exciting brief.”

Serving up Happier Mealtimes

Serving up Happier Mealtimes

Healthy, tasty food is something of a passion for us here at Stripe so we’re very proud to have helped launch the Scottish Government’s ‘Happier Mealtimes’ campaign.

It’s all about championing the sourcing and eating of fresh, in-season food which is nutritious, tastes delicious and also has environmental benefits.

We kicked it off with a taste test of delicious samples at a pop-up food kitchen in Edinburgh’s Festival Square.

The four-week campaign offers advice on how to find and use fresh, in-season foods as well as easy to make, tasty recipes from some of Scotland’s leading chefs and food organisations.

The pop-up food kitchen is also on the road to spread the ‘Happier Mealtimes’ message across the country so keep your eyes peeled!

Find out more at Greener Scotland.