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Merlin Entertainments appoints Stripe Communications London as retained PR and social media agency for all London attractions

Merlin Entertainments appoints Stripe Communications London as retained PR and social media agency for all London attractions

We’re very proud to announce the expansion of our partnership with Merlin Entertainments as the retained PR and Social Media consultancy for the London portfolio of attractions including; Madame Tussauds London, The Coca-Cola London Eye, SEA LIFE London, The London Dungeon and Shrek’s Adventure! London.

We were first appointed as retained PR consultancy for Madame Tussauds in 2016, and our work with Merlin Entertainments now includes the entire London portfolio of attractions, providing domestic and international press office management, brand campaigns, news hijacking and all issues and crisis management for the London attractions. Our social media remit includes development and implementation of social media strategy for all attractions plus ongoing community management and influencer strategy and engagement.

Some of our recent work with Merlin Entertainments has included; when Madame Tussauds London displayed Donald Trump outside the US Embassy when the US President declared on Twitter that he would not be visiting the UK to open the new London embassy building in Vauxhall. Also, recently in December when the London Eye played host to the nation’s favourite nanny to coincide with the European premier of Mary Poppins Returns.

Our London Managing Director, Chris Stevenson, said, “It is a privilege to work with some of the UK’s most iconic attractions and a team with boundless ambition to produce bold and innovative work. It is a tremendous collaboration between the Stripe team and Merlin Entertainments London marketing team and we are confident 2019 will be another huge success working closely together.”

Gemma Cracknell, Marketing Director, Merlin Entertainments said, “Stripe have been a valuable agency partner to us since their original appointment and we are delighted to have expanded the scope of their role to include all of the London attractions. They have already delivered some outstanding results for us across our attractions and we look forward to continued success with Stripe as a key agency partner.”



We are excited to announce that Stripe Communications has been appointed as the retained PR agency to launch SEA LIFE London Aquarium’s brand new attraction ‘Ocean Invaders: Enter the world of the Jellies’ which is due to open for Easter 2017.

The 12-month project brief will see Stripe deliver creative PR communications plans supporting the announcement, launch and ongoing creative ideas for its latest stunning attraction. The selection follows Stripe’s recent appointment by Madame Tussauds London as their retained agency after winning another competitive pitch earlier in the year.

The Stripe London team will be managing the account and working with Merlin Entertainments London attractions marketing and PR team with work already well underway.

Chloe Couchman, Head of PR for Merlin Entertainments London Attractions, said, “Stripe have demonstrated a quality of creative thinking that will deliver real impact supporting our latest exciting experience. The team demonstrated a strong understanding of our core audience and the London attraction landscape as well as passion and drive to create memorable moments to give our attraction stand out in a highly competitive market.”

Chris Stevenson, Stripe Communications Managing Director said, “It is a privilege to work with SEA LIFE London Aquarium and a Marketing and PR team with the vision and ambition to deliver highly creative and innovative work. We are also delighted to extend our relationship with Merlin Entertainments London Group. With such fantastic attractions to work with, we expect to deliver outstanding memorable moments for them in the months ahead, driving London tourists into these wonderful attractions during key sales periods.”

Stripe’s London office is headed up by Managing Director, Chris Stevenson, who joined Stripe in January 2016 and has overseen the rapid growth of the agency’s client roster which now includes prominent national and international brands such as Ubisoft, Madame Tussauds London and Paddy Power.