Blog : Scottish

The Best of Burns Night 2017

The Best of Burns Night 2017

Yesterday evening saw all the MacDonald’s and MacDougall’s, Campbell’s and Cameron’s and all those with the slightest inkling of Scottish heritage celebrate one of the foremost aspects of Scots’ culture.

Every year, parties gather from Anchorage to Adelaide, Santiago to Seoul to boldly Address the Haggis. It’s also another perfect excuse to cross arms, join hands with your fellow Scots and revel in Auld Lang Syne once more, having most likely belted out the same tune just weeks ago at Hogmanay.

Burns and Scottish culture can, and has been celebrated, in a whole host of ways. Here are some of my favourite moments from brands and organisations marking #BurnsNight2017

Up first, the UK’s leading haggis producer, Macsween of Edinburgh, created Haggis Watch for their social media channels which saw gamekeeper Archie go on the hunt for the mythical creature that is haggis. Burns is a time for celebration in Scotland and Macsween wanted to have some fun with it and show the diversity of Haggis. A great series of video content.

The quintessential Scottish brand, IRN-BRU, celebrated Scotland’s bard in their own inimitable way with a poem dedicated to our national ginger drink.

But a spotlight on us Scots doing things differently goes to Universities Scotland, who held a Burns Night with a twist. The body that represents all nineteen higher education institutions in Scotland hosted students from over 180 countries to celebrate the richness, diversity and strength of Scottish culture. Guests were invited to attend the event at Edinburgh Corn Exchange in their home countries’ national dress. The First Minister Nicola Sturgeon was there to welcome guests, stating that if Robert Burns were alive today, he would celebrate the diversity and culture of Scotland. The event was used to launch Universities Scotland’s latest campaign #ScotlandWelcomestheWorld. An evening to remember and a campaign to look out for!

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Finally, we spotted Scottish designer, Anna McManus, re-imagining Burns as a modern Trainspotter in the mould of Begbie, choosing tracksuits, choosing Buckfast, choosing life. Timely and quite simply, fantastic!

This year, us Scots continued to mark the 25th January with a bit of humour, a whole lot of celebration and a reminder of our inclusive and diverse culture. Now for next year!

 

Stripe launches IRN-BRU’s latest ‘gets you through’ ad

Stripe launches IRN-BRU’s latest ‘gets you through’ ad

IRN-BRU’s latest instalment in its ‘Gets You Through’ series of ads has been unveiled with ‘New Fella’ going live on facebook.com/irnbru

Stripe was on hand to launch the new ad which, like other ads in the ‘Gets You Through’ series, celebrates Scots’ ability to handle tough situations with the determination and humour the nation’s known for.

‘Gets You Through’ returns for a second year following the success of the first series of ads which generated a total of more than 2.5 million YouTube hits and saw ‘Fanny’ trending globally. Stripe’s sister agencies, The Leith Agency, created the ads and Blonde, launched it online.

‘New Fella’ airs on TV from Monday 18th March, and there’s more to come from ‘IRN-BRU Gets You Through’ – so watch this space!

Charities Yomp home with over quarter of a million

Charities Yomp home with over quarter of a million

Armed Forces Day saw 480 participants join together to yomp over 36million steps across 18,000 miles to complete the Alliance Trust Cateran Yomp. Smashing the fundraising target and raising over £250,000 for ABF The Soldiers’ Charity and the Prince’s Trust Youth Business Scotland, the Yomp challenged walkers of all abilities to go for bronze (22 miles), silver (36.5 miles) or gold (52 miles) in a survival of the fittest set against a stunning Perthshire backdrop. Yomping home in first place, shaving three hours off the 2011 record, a team from Alliance Trust, ‘The Good, the Mad and the Elderly’ completed gold in 11 hours 34 minutes, passing through Blairgowrie, Kirkmichael, Spittal of Glenshee and Kirkton of Glenisla.

Next year’s Alliance Trust Cateran Yomp will take place on 15 – 16 June 2013