Blog : road safety

New Road Safety app for kids is out of this world

New Road Safety app for kids is out of this world

Stripe showed its gaming prowess this month as we helped to launch a brand new kids’ app called KLANG: The Road Home. Developed by Road Safety Scotland and the Scottish Government, the app’s aim is to get kids aged 8-11 to think about road safety.

Following the story of a stranded and homesick alien robot called Klang, intrepid explorers are challenged to help Klang navigate our busy roads to collect the missing parts of his spaceship.

Stripe launched the app at the National Museum of Scotland with the help of Minister for Transport and Islands Derek MacKay, along with Klang and 30 of Scotland’s finest Junior Road Safety Officers.

Although none of the Stripes have managed to get past the first level, the app got off to a flying start with over 9,000 downloads in the first 48 hours!

Road Safety campaign drives away with top award

Road Safety campaign drives away with top award

A campaign that Stripe worked on with The Scottish Government and Road Safety Scotland (part of Transport Scotland) has received a prestigious Prince Michael International Road Safety Award.

This award recognises a ground-breaking campaign aimed at reducing the number of fatalities on Scotland’s country roads.

The innovative Country Roads campaign, fronted by former Formula 1 racing driver David Coulthard, sought to get across the message that ‘even the best drivers in the world adjust their speed on country roads’. It was selected as a winner from 70 campaigns and initiatives throughout the world.

Stripe kicks off ground breaking road safety campaign

Stripe kicks off ground breaking road safety campaign

Country roads account for around 70% of all road fatalities in Scotland and three out of four of those deaths are men. Coulthard is lending his support to the campaign to get across the message that even the best drivers on the world adjust their speed on country roads.

The campaign is being rolled out across TV, radio, online and cinema during March to make motorists aware that they don’t have to be going over the speed limit to be driving too fast.

It is thought this ground-breaking approach is the first time a former Formula 1 driver has fronted such an advert.

To view the advert click here.

Innovative live cinema ad for road safety

Innovative live cinema ad for road safety

Stripe launched live cinema advertising for the first time in Scotland as part of a national road safety campaign by the Scottish Government and Road Safety Scotland (part of Transport Scotland).

Cinema-goers in Dunfermline and Aberdeen were the first to experience the new advert which combines an on-screen commercial with live theatre using an actor situated in the auditorium interacting with the advert on the screen.

The on-screen advert is viewed from the backseat passenger’s point of view in a car full of men in their late teens. The driver is going a bit too fast for the conditions, chatting with his friends, when he is distracted by a mobile phone. He turns towards the audience where he interacts with the actor sitting in the auditorium. They exchange words and, in the short space of time the driver turned round, the car crashes into a tree and the screen displays the message, “One distraction is all it takes”.

A performance of the live cinema advert was recorded and is available to view online via Road Safety Scotland’s YouTube channel – https://youtu.be/wMDcIGIRr5I.

Scotland pioneers innovative new road safety approach

Scotland pioneers innovative new road safety approach

The Scottish Government and Road Safety Scotland today announced the launch of ‘Go Safe! – Ziggy’s Road Safety Mission’, a pioneering new road safety approach aimed at all children from birth to six and their ‘communities’ of parents, carers and educational staff.

Every pre-school child in Scotland will receive a specially created book as part of the new story-based initiative which aims to not only to improve early years road safety education, but also give young children the best possible start to their lifelong learning about keeping safe on and around the road environment.

The road environment still represents the single highest cause of death and injury to young people in Scotland, with 1,474 child casualties on Scotland’s roads in 2009. The new approach aims to reduce child casualties through inspiring the involvement of parents, carers and educators to provide good examples every time they are on or near roads with young children.

As part of the new approach, a total of 106,000 books for home use will be distributed, one for every pre-school child across the country. A new website has been launched for children, parents and educators – https://www.gosafewithziggy.com – and free teaching packs, including the Ziggy series of stories and an interactive CD, are being sent out to all primary schools and pre-school education settings in Scotland from October 2010.

Featuring the colorful ‘Ziggy’ character, a little alien who visits Scotland to learn about road safety, the materials have been developed in line with the Scottish Government’s policy on early intervention and Curriculum for Excellence for each key stage of the early years: 0-3, pre-school and the transition into Primary 1.

To mark the launch of the new approach at an event organised by Road Safety Scotland and Stripe, primary school children and parents from St. Peter’s Primary School in West Dunbartonshire were joined by Scottish actress Julie Wilson Nimmo and Real Radio’s Steve McKenna, who narrates the stories on the website, to take part in a reading from the first book in the series: ‘Ziggy and the Lollipop’.