Stripe had the pleasure of looking after (and dressing!) some adorable West Highland White Terriers last week, as they assisted Minister for Transport, Keith Brown in the launch of the Scottish Government’s Ready For Winter? campaign.
The Scottish Government’s ‘Ready for Winter?’ campaign, in partnership with the British Red Cross, provides information and advice on how to prepare and cope with severe weather including snow, ice, flooding and high winds.
The campaign includes a range of online resources and will feature integrated marketing activity across TV, local press, radio (local and community), news websites and social media. This is the fourth year the campaign has run and it will run from 21 October to 30 November.
For more information visit www.readyscotland.org
Stripe today launched ‘Ready for Winter?’, the Scottish Government campaign to encourage more people and businesses across Scotland to consider if they are ready for winter, and to think about what they can do to make sure they’re ready for severe weather or a prolonged icy snap.
Following research which shows the majority of Scots are concerned about the prospect of severe weather, the ‘Ready for Winter?’ campaign will remind individuals of the risks and consequences of being underprepared.
Speaking at the launch of the campaign, Scotland’s Justice Secretary Kenny MacAskill, who has responsibility for resilience issues, said: “The evidence of the last two winters has shown that individuals and communities are stronger when they help themselves and help others. We also know that people want to be better prepared for whatever conditions they might have to face, and are looking for advice and information to help them get ready for winter.”