Blog : Prince Michael International Road Safety Award

Road Safety campaign drives away with top award

Road Safety campaign drives away with top award

A campaign that Stripe worked on with The Scottish Government and Road Safety Scotland (part of Transport Scotland) has received a prestigious Prince Michael International Road Safety Award.

This award recognises a ground-breaking campaign aimed at reducing the number of fatalities on Scotland’s country roads.

The innovative Country Roads campaign, fronted by former Formula 1 racing driver David Coulthard, sought to get across the message that ‘even the best drivers in the world adjust their speed on country roads’. It was selected as a winner from 70 campaigns and initiatives throughout the world.