Blog : press launch

Danny MacAskill, a bike and a Highland Cow: it must be MTB World Cup time

Danny MacAskill, a bike and a Highland Cow: it must be MTB World Cup time

It was a first for trials cyclist Danny MacAskill – and a first for us too –  manoeuvring a Highland Cow into a photo shoot for a bike stunt with a difference.

Fortunately we had stocksman Matt Auld on hand to help us with Una Dubh who was on loan for the day from the Highland Cattle Pollok Fold.

Why? It was all to launch ticket sales for the Fort William leg of the UCI Mountain Bike World Cup and BUFF® 4X Pro Tour – the multi-award winning event in the Scottish Highlands which takes place on 6-7 June 2015.

The Fort William World Cup will host 300 of the world’s best riders from across 26 nations as they do battle on the steep slopes of Aonach Mor.

We can’t promise Highland Cows at the event but it will certainly be action-packed – tickets available at

Tickling tastebuds with Sourz

Tickling tastebuds with Sourz

It was a taste sensation ‘on ice’ when we helped launched Sourz’ new Rainbow Ice drink at Ice Bar London.

The tangy mix of raspberry, orange and lime has a cooling sensation that leaves taste buds tingling.

We invited a host of special guests and influencers to try it out and mixed in some pretty unique taste combinations.

Who knew Rainbow Ice would complement bitter lemon? And a dash of Sourz Raspberry with Prosecco went down well.

There were a few surprises for those who joined us on the night as they sampled the icy delights wrapped-up in fleece-lined capes and gloves.

Rainbow Ice is available now – go for the taste test and let us know what you think at