Stripe added another gold gong to its collection after scooping Best Consumer Campaign at the annual PRCA DARE awards last night. Stripe’s work on IRN-BRU’s ‘Born to Support’ campaign – to be the most memorable and the most loved sponsor of the Commonwealth Games – was celebrated as best in class at the industry awards.
Using research on national pride, the brief was to celebrate Scotland’s born supporters, the people who make the difference, no matter what the outcome. Stripe used a combination of proactive media relations, nationwide search for ‘Born Supporters’, Team Scotland and medal winner maximisations, launch of the IRN-BRU store and Maverick Moments to reach target audiences. The campaign saw IRN-BRU become 3.5 times more memorable than any other sponsor including the four Tier One brands. RESULT!
The sun is shining on Leith today, both outside and inside Stripe Towers! We’re tickled pink with our win from last night’s PRCA DARE Awards where we scooped Consultancy of the Year.
The PRCA DARE Awards recognises PR and Communications excellence in ten different categories, with the winners on the night showcasing some of the finest talent in the industry.
Everyone at Stripe is thrilled and proud to have won the Consultancy of the Year Award and would like to thank the PRCA for an excellent evening.
Fingers crossed for the Marketing Society Scotland Star Awards!
Great news for the Stripe team today! We’ve been shortlisted for this year’s PRCA Awards for Medium Consultancy of the Year. We’re the only Scottish agency on the shortlist and thrilled to be up there with the very best in UK PR and communications. There’s some tough competition so it’s going to be a very hotly contested category.
The full category shortlist can be viewed here. Roll on 12 November and fingers crossed!