Blog : new client

Stripe Communications gets a bite to EAT

Stripe Communications gets a bite to EAT

Stripe Communications has been appointed by national retailer EAT. to promote the brand’s first ever move on to the Scottish high street.

The family run company recently opened two new stores in Glasgow creating 40 jobs and bringing its unique, fresh brand to Scotland’s biggest city in the first phase of ambitious expansion plans north of the border.

Husband and wife team Niall and Faith MacArthur opened their first EAT. shop in London in 1996 with the ambition of providing the best food, soup and coffee in the city.

Sticking their ethos of high quality food, service and shop standards, the duo now run over 100 shops, including at Edinburgh and Glasgow airports, offering freshly prepared sandwiches, soups, pies, salads, sushi, wraps, desserts, breakfast and coffees.

Stripe will work closely with the MacArthurs to generate awareness of the new stores in Glasgow and the brand throughout Scotland through execution of a strategic PR campaign.

Juliet Simpson, Managing Director of Stripe Communications commented on the appointment: “We are absolutely thrilled to have the opportunity to work with EAT at this exciting time. EAT is recognised as one of the key players in food retail and we are really exciting to be helping develop the brand in the Scottish marketplace.”

Scottish Wildlife Trust hires Stripe

Scottish Wildlife Trust hires Stripe

Conservation charity the Scottish Wildlife Trust has appointed Stripe Communications to manage its media relations on an interim basis.

Stripe will be working alongside the charity’s marketing and business development team to deliver proactive media relations on a range of wildlife issues, supporting the charity’s aims of influencing and campaigning for better wildlife-related policy and action, achieving practical conservation outcomes and inspiring people to enjoy and care for wildlife through education and engagement programmes.

All media queries relating to the Trust’s activities will be handled by Stripe during the two-month contract period as they recruit for a new in-house PR & Communications Officer.

Jo Pike, Director of Marketing & Business Development at the Scottish Wildlife Trust, said: “Communication is central to what we do – from campaigning on wildlife issues to practical, hands-on conservation and education work. Stripe’s support will help us maintain our relationships and profile at what is an extremely busy time, as we strive towards our goal of advancing the conservation of Scotland’s biodiversity.”

Stripe Communications appointed by Quality Meat Scotland

Stripe Communications appointed by Quality Meat Scotland

Quality Meat Scotland (QMS), the public body which supports the Scottish red meat industry, has appointed Edinburgh based, Stripe Communications on a retained basis for the next six months.

Having been appointed after a three-way pitch, Stripe is charged with supporting the QMS in-house communications team to deliver a consumer PR campaigns to promote all three QMS brands – Scotch Beef, Scotch Lamb and Specially Selected Pork. In addition Stripe’s food and drink team will support QMS’s Health and Education activity, as well as adhock projects.

Stripe will be working closely with the QMS in-house team to deliver integrated PR activity to raise awareness of campaign launches and the brands’ key messages.

Juliet Simpson, Managing Director of Stripe Communications says: “The quality of Scotch Beef, Scotch Lamb and Specially Selected Pork is recognised by chefs and consumers all over the world. We’re thrilled to have the opportunity to work with the QMS communications team to support these famous brands during an exciting time for the industry.”

Carol McLaren, Head of Communications at Quality Meat Scotland said: “Stripe demonstrated a thorough understanding of our target market and our objectives and we’re now looking forward to the rollout of a creative and integrated PR programme over the next six months.”

Stripe Secures National Sourz Campaign

Stripe Secures National Sourz Campaign

Stripe Communications has been appointed by Maxxium UK to deliver a national brand-building PR campaign for Sourz this summer.

Under the ‘Give it some…’ campaign banner, Stripe and its sister agencies Tangible and Blonde will deliver a fully integrated project involving consumer and trade PR, experiential marketing, national media partnerships and online digital activity. Specifically designed to broaden the appeal of Sourz, the campaign aims to build awareness and create an emotional brand connection with 18 – 24 year olds. Utilising the consumer insight that “getting ready for a night out is as important as the night itself” the campaign establishes the relationship between the Sourz brand and personal grooming – brought to life through fashion and beauty.

To build credibility in the style arena, the campaign launches with a ‘Give it some…style’ fashion & beauty summer tour across seven cities (Newcastle, Glasgow, Birmingham, Bristol, Leeds, Manchester and London). This is supported by local on-trade events, a dedicated summer-long editorial partnership with more! magazine, a dedicated fashion editorial led by celebrity stylist Lindsay Campbell, local media relations and promotions, and a bespoke facebook campaign to over nearly 300,000 fans & users.

Juliet Simpson, Stripe Managing Director says: “This is an incredibly exciting project for a growing UK brand, that isn’t afraid to do things differently. With the entire integrated agency team working with one creative theme, we’ve been able to exploit every PR opportunity, whilst keeping the Sourz brand personality at the heart of everything we do.”

Gregor Mina, Senior Brand Manager on the Sourz brand at Maxxium UK, said; “We’re really enjoying working with the team at Stripe who have demonstrated a thorough understanding of the Sourz brand and target audience, and have created a compelling and relevant creative integrated PR platform.”

Launched in 1999, Sourz has grown to become a priority brand within the Maxxium UK and Beam Global portfolios and is an ‘accelerate’ brand in the UK for 2010. The ‘Give it Some….’ Initiative signals an ongoing seven-figure investment in the Sourz brand as part of an exciting future strategy for the brand to fuel brand growth.