As the MOBO Awards returned to Glasgow in 2011 with a star-studded line up at the Scottish Exhibition Conference Centre (SECC), Stripe was there to maximise the event’s partnership with Glasgow City Marketing Bureau and national events agency EventScotland.
The Awards, which were watched by over 250 million viewers across 75 countries, saw Jessie J sweep the stage to win four awards, with Tinie Tempah, Dappy and Tinchy Stryder also among the triumphant acts on the night.
Celebrating the best UK and international urban music talent, the MOBO Awards will return to Glasgow in 2013 and 2015 at the new Scottish Hydro Arena, on the SECC campus.
Hitting the city in 2009 with the show’s first event outside of London, the return of MOBO has delivered an estimated £1million to the city’s economy.
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “The MOBO Awards have had a huge impact on the city, bringing economic value, exposure and -not least – a fantastic buzz to the city. With two successful MOBO Awards under our belt, we can’t wait for the event to return in 2013.”
Paul Bush, Chief Operating Officer at EventScotland, added: “It has been an honour to host such a highly acclaimed international event in Scotland. As part of our three year legacy with MOBO, we’ll welcome guests and artists back in two years to our new national arena, further reinforcing Scotland’s position as a worldwide music destination.”
Founder and CEO of MOBO, Kanya King, said: “What can I say – we had a phenomenal party in Glasgow! I really think it was the biggest and best MOBO Awards yet. The Scottish crowd did not let us down – there was so much energy and noise! We’ve had a fantastic time in Scotland, and can’t wait to come back in 2013 and then again in 2015.”