Blog : MOBO Awards

Stripe helps Glasgow celebrate another successful MOBO Awards

Stripe helps Glasgow celebrate another successful MOBO Awards

As the MOBO Awards returned to Glasgow in 2011 with a star-studded line up at the Scottish Exhibition Conference Centre (SECC), Stripe was there to maximise the event’s partnership with Glasgow City Marketing Bureau and national events agency EventScotland.

The Awards, which were watched by over 250 million viewers across 75 countries, saw Jessie J sweep the stage to win four awards, with Tinie Tempah, Dappy and Tinchy Stryder also among the triumphant acts on the night.

Celebrating the best UK and international urban music talent, the MOBO Awards will return to Glasgow in 2013 and 2015 at the new Scottish Hydro Arena, on the SECC campus.

Hitting the city in 2009 with the show’s first event outside of London, the return of MOBO has delivered an estimated £1million to the city’s economy.

Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “The MOBO Awards have had a huge impact on the city, bringing economic value, exposure and -not least – a fantastic buzz to the city. With two successful MOBO Awards under our belt, we can’t wait for the event to return in 2013.”

Paul Bush, Chief Operating Officer at EventScotland, added: “It has been an honour to host such a highly acclaimed international event in Scotland. As part of our three year legacy with MOBO, we’ll welcome guests and artists back in two years to our new national arena, further reinforcing Scotland’s position as a worldwide music destination.”

Founder and CEO of MOBO, Kanya King, said: “What can I say – we had a phenomenal party in Glasgow! I really think it was the biggest and best MOBO Awards yet. The Scottish crowd did not let us down – there was so much energy and noise! We’ve had a fantastic time in Scotland, and can’t wait to come back in 2013 and then again in 2015.”

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications has been appointed to maximise Glasgow City Marketing Bureau and national events agency EventScotland’s partnership with the MOBO Awards, as the star-studded event returns to Glasgow’s SECC on 5 October. As part of a three-year deal, the Scottish partners will bring the annual awards ceremony to Scotland for the second time this year, followed by 2013 and 2015 where the national music industry event will be held in the new Scottish National Arena, adjacent to the SECC. Stripe Communications has developed a pro-active media relations campaign which aims to promote Glasgow and wider Scotland as a one of the world’s hottest music destinations. Supporting MOBO’s aim of raising awareness of the Awards, performers and partners, Stripe will also be working alongside London based House PR and the talent PR agency – The Outside Organisation. This year’s awards will be hosted by R’n’B American superstar Jason Derulo and MOBO Award winner Alesha Dixon and will see a stellar line-up of performers take to the Scottish stage including Jessie J, Wretch 32, Adele, Tinie Tempah, Katy B, Alexis Jordan, Dappy and Tinchy Stryder. Boys II Men will also treat guests to a special 20 year anniversary performance and Dionne Bromfield, Amy Winehouse’s goddaughter will perform a special tribute to the lateRehab singer. Juliet Simpson, Managing Director of Stripe Communications, said: “As one of the world’s biggest music events the MOBO Awards provide a fantastic platform for strengthening both Scotland and Glasgow’s position as a world leading music and event destination. With a strong line up of award nominees just announced it’s looking set to be a fantastic show and we’re thrilled to be on board.” Launched in 1996, by founder and CEO Kanya King, the MOBO Awards were the first in Europe to celebrate urban music. In its 16 year history, the MOBO Awards has undoubtedly played an instrumental role in elevating black music and culture to mainstream popular status in the UK and is proud to have played a significant part in launching the UK’s biggest and brightest urban acts over the years. For arena seats please visit https://www.ticketsoup.com while information on VIP tickets can be found at https://www.mobo.com ;