Blog : merlin entertainment

SEA LIFE LONDON AQUARIUM APPOINTS STRIPE COMMUNICATIONS TO LAUNCH NEW ‘OCEAN INVADERS’

SEA LIFE LONDON AQUARIUM APPOINTS STRIPE COMMUNICATIONS TO LAUNCH NEW ‘OCEAN INVADERS’

We are excited to announce that Stripe Communications has been appointed as the retained PR agency to launch SEA LIFE London Aquarium’s brand new attraction ‘Ocean Invaders: Enter the world of the Jellies’ which is due to open for Easter 2017.

The 12-month project brief will see Stripe deliver creative PR communications plans supporting the announcement, launch and ongoing creative ideas for its latest stunning attraction. The selection follows Stripe’s recent appointment by Madame Tussauds London as their retained agency after winning another competitive pitch earlier in the year.

The Stripe London team will be managing the account and working with Merlin Entertainments London attractions marketing and PR team with work already well underway.

Chloe Couchman, Head of PR for Merlin Entertainments London Attractions, said, “Stripe have demonstrated a quality of creative thinking that will deliver real impact supporting our latest exciting experience. The team demonstrated a strong understanding of our core audience and the London attraction landscape as well as passion and drive to create memorable moments to give our attraction stand out in a highly competitive market.”

Chris Stevenson, Stripe Communications Managing Director said, “It is a privilege to work with SEA LIFE London Aquarium and a Marketing and PR team with the vision and ambition to deliver highly creative and innovative work. We are also delighted to extend our relationship with Merlin Entertainments London Group. With such fantastic attractions to work with, we expect to deliver outstanding memorable moments for them in the months ahead, driving London tourists into these wonderful attractions during key sales periods.”

Stripe’s London office is headed up by Managing Director, Chris Stevenson, who joined Stripe in January 2016 and has overseen the rapid growth of the agency’s client roster which now includes prominent national and international brands such as Ubisoft, Madame Tussauds London and Paddy Power.

MADAME TUSSAUDS LONDON APPOINTS STRIPE COMMUNICATIONS AS THEIR RETAINED PR AGENCY

MADAME TUSSAUDS LONDON APPOINTS STRIPE COMMUNICATIONS AS THEIR RETAINED PR AGENCY

We are excited to announce that one of London’s most popular and iconic attractions, Madame Tussauds, has chosen Stripe as their retained PR agency. In what was a highly competitive pitch process, Stripe has been appointed by Madame Tussauds London to work with the in-house PR and Marketing team to support the launch of its major new news in 2017 and to deliver a proactive press office function to promote and amplify its world-renowned wax figures and new experiences.

Stripe were appointed based on demonstration of strategic thinking and use of insight, knowledge of the London attractions market and application of creative thinking to deliver activity that will push Madame Tussauds London and its latest additions to the top of the news agenda, making it a must see attraction in 2017.

The account will be managed from our London office with work commencing from November 2016 and throughout 2017.

Chloe Couchman, Head of PR for Merlin Entertainments London cluster said, “Stripe Communications will be our retained PR agency for Madame Tussauds London. Stripe did an outstanding job in highlighting their passion and insight in to the busy London attraction landscape and how PR plays a critical role for engaging the public. All of our experiences create memorable moments – so understanding and embracing that element even at the initial PR process stage was critical.”

Stripe London’s Managing Director, Chris Stevenson said: “Madame Tussauds is an iconic London attraction and we are honoured and thrilled to have been selected as their retained agency. 2017 is an incredibly exciting year for Madame Tussauds London with lots of exciting new additions to the attraction coming in the next 12 months. We have developed some mouth-watering creative campaigns to amplify these and look forward to bringing them to life.”

Madame Tussauds London will be the newest client to be represented by our new London office, which is continuing to grow rapidly since opening at the start of 2016.