Blog : Juliet Simpson

Say hello to a new look Stripe

Say hello to a new look Stripe

When you first start up a business, it’s amazing how much time you spend agonising over the name, creating the perfect identity and defining your brand. And whilst your external image is hugely important, you very quickly realise that it’s the people you employ and the work you do that defines you. Because brands are lived from the inside out, not the outside in.

In the nine years since we started up Stripe a huge amount has changed, not just for us as a business but to the market in which we’re operating. We’ve not only survived, but thrived during a recession, we’ve experienced phenomenal growth, won countless awards and have supported our people to grow and develop.

It’s not always been easy, but despite all the change we’ve always had a very strong sense of what it means to be Stripey both for our people and for our clients. This has been our constant and I believe it’s what’s kept us on track.

As we look towards the future, Stripe is undeniably evolving. With the worlds of traditional PR and digital blurring, we’ve made a huge investment upskilling the entire agency to become digitally equipped – providing clients with one team to deliver compelling content and engagement across their PR and digital channels. We are no longer a team of PR professionals, we are a team of digitally savvy communicators.

So now feels like the perfect time to unveil a new Stripe brand. It’s been shaped by our values, our culture and heroes what we believe sets us apart – our people. And whilst on the outside the way we look is very different, the essence of what it means to be Stripey remains the same.

As we look towards the future there’s no doubt that there’s even more change to come but we’re absolutely ready for it.

Stripe Chairman appointed to Marketing Edinburgh Board

Stripe Chairman appointed to Marketing Edinburgh Board

Juliet Simpson, one of the UK’s leading PR specialists and Founder and Chairman of Stripe Communications has joined the board at Marketing Edinburgh, bringing a fresh, strategic communications approach and years of industry experience to the organisation. This high-profile board appointment will further strengthen the organisation’s role in promoting the city as a world-leading investment and visitor capital.

Having founded Stripe Communications in 2006, Juliet became Chairman of the agency in March 2015. Over the years, Stripe has won over 40 awards for its work in consumer and brand communications, digital marketing and events.

Gordon Robertson, Chairman of Marketing Edinburgh and Director of Communications at Edinburgh Airport, said:

“We’re thrilled to welcome Juliet to the Marketing Edinburgh team. Her business acumen, communication skills and advice will be vital in assisting Marketing Edinburgh as we move forward, face fresh challenges and continue to build Edinburgh’s reputation both at home and abroad. Juliet not only brings immense experience from within the tourism sector, she has a genuine passion for the Edinburgh. I know she will play a key role in the future success and tactical development of the organisation in the coming years.”

Juliet Simpson, Chairman of Stripe Communications said:

“Edinburgh is undoubtedly one of the best cities in the world and I’m very proud to call it home. I consider it a real privilege to be joining the Marketing Edinburgh Board and I’m looking forward to playing my part in the next stage of the Marketing Edinburgh journey.”

Dedicated to promoting Edinburgh to the world, Marketing Edinburgh’s paramount objective is to champion Scotland’s capital city locally, nationally and internationally as a world-class destination in which to visit, invest, live, work and study.

A new chapter for Stripe

A new chapter for Stripe

It’s exciting times here at Stripe HQ as we announce a strengthened management Board and raft of team promotions, as part of an overall restructure.

After eight years at the helm, Juliet Simpson is moving to the role of Chairman to focus on providing senior client counsel, business strategy and exploring expansion into new sectors and locations.

Morna McLelland, who has been with us since 2007, will head up the UK agency as Stripe Managing Director.

Two further additions to the Board – Jenny Ingram and Stephanie Robertson – together with the recent appointment of Digital Director Darcie Tanner, further support our strategic growth plans. At management level, Simon Ebbett and Stuart Martin have both been promoted to Senior Account Director.

As Juliet put it: “2015 is set to be our biggest year yet and our restructure is all about fulfilling our growth ambitions”.

We’re off for a celebration!

IRN-BRU supports TeamScotland to say thanks at Glasgow 2014

IRN-BRU supports TeamScotland to say thanks at Glasgow 2014

The team from Stripe were put through their paces during the Glasgow 2014 Commonwealth Games, helping Scotland’s favourite soft drink, IRN-BRU, manage a unique tie up with the Team Scotland athletes.

With a strong history and heritage in Glasgow spanning more than 100 years, IRN-BRU has supported athletes from the training ground through to the world stage.

The Glasgow 2014 agreement gave Team Scotland athletes extra support via a high profile advertising campaign, supporters meet and greets and media opportunities for them to say thank you to Scottish sports fans in a uniquely IRN-BRU way.

Team Scotland athletes, including many of our medal winners, made exclusive appearances at the BRU Store – a pop up retail and brand experience created especially for the Glasgow 2014 Commonwealth Games to meet their fans and thank them for their support.

Stripe shortlisted for UK Consultancy of the Year

Stripe shortlisted for UK Consultancy of the Year

Stripe Communications has been shortlisted for Consultancy of the Year at the Chartered Institute of Public Relations (CIPR) Excellence Awards 2014.

Headquartered in Edinburgh, Stripe is the only Scottish agency shortlisted for the title, which recognises the achievements, performance and excellent work of a public relations consultancy over the past three years.

Stripe’s nomination comes after a successful start to 2014, which has seen continued business expansion and significant new client wins.

Juliet Simpson, Managing Director of Stripe Communications, said:

“The nomination tops a fantastic start to 2014 for Stripe, with our rapid growth and team expansion continuing from where we left off.

“I’m so proud to see the team’s hard work recognised by the industry on a national scale. With the eyes of the world on Scotland this summer, there’s never been a more exciting time to be a ‘Stripe’ as we look to build on our reputation as one of the UK’s best consumer PR agencies.”

Helen Dickinson, CIPR Excellence Awards Chairs of Judges, said:

“Making the CIPR Excellence Awards shortlist marks you out as being amongst the most professional, most creative, and most outstanding in the business. Congratulations for making it this far and best of luck for the panel interview stage.”

Winners will be announced at the CIPR Excellence Awards black tie dinner at Old Billingsgate, London on Tuesday 17 June 2014.

Stripe Communications gets a bite to EAT

Stripe Communications gets a bite to EAT

Stripe Communications has been appointed by national retailer EAT. to promote the brand’s first ever move on to the Scottish high street.

The family run company recently opened two new stores in Glasgow creating 40 jobs and bringing its unique, fresh brand to Scotland’s biggest city in the first phase of ambitious expansion plans north of the border.

Husband and wife team Niall and Faith MacArthur opened their first EAT. shop in London in 1996 with the ambition of providing the best food, soup and coffee in the city.

Sticking their ethos of high quality food, service and shop standards, the duo now run over 100 shops, including at Edinburgh and Glasgow airports, offering freshly prepared sandwiches, soups, pies, salads, sushi, wraps, desserts, breakfast and coffees.

Stripe will work closely with the MacArthurs to generate awareness of the new stores in Glasgow and the brand throughout Scotland through execution of a strategic PR campaign.

Juliet Simpson, Managing Director of Stripe Communications commented on the appointment: “We are absolutely thrilled to have the opportunity to work with EAT at this exciting time. EAT is recognised as one of the key players in food retail and we are really exciting to be helping develop the brand in the Scottish marketplace.”

Stripe wins best Consumer Relations campaign at CIPR PRide Awards

Stripe wins best Consumer Relations campaign at CIPR PRide Awards

Stripe Communications picked up the Gold Award in the Consumer Relations category for the ‘Sourz…Give it Some…Summer’ campaign at last night’s CIPR PRide Awards (13 October 2011).

Stripe worked closely with Maxxium UK to deliver a consumer campaign targeting 18-24 year olds across the UK and create an emotional connection with the brand. With a fashion and grooming focus and campaign tour across seven UK cities, Stripe engaged with the target audience about getting ready for the weekend with Sourz.

Juliet Simpson, Managing Director said: “This is a fantastic result for the team as the ‘Give it Some…Summer’ campaign reinforced our commitment towards doing things differently, and helped Maxxium drive Sourz awareness and sales in 2010.”

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications has been appointed to maximise Glasgow City Marketing Bureau and national events agency EventScotland’s partnership with the MOBO Awards, as the star-studded event returns to Glasgow’s SECC on 5 October. As part of a three-year deal, the Scottish partners will bring the annual awards ceremony to Scotland for the second time this year, followed by 2013 and 2015 where the national music industry event will be held in the new Scottish National Arena, adjacent to the SECC. Stripe Communications has developed a pro-active media relations campaign which aims to promote Glasgow and wider Scotland as a one of the world’s hottest music destinations. Supporting MOBO’s aim of raising awareness of the Awards, performers and partners, Stripe will also be working alongside London based House PR and the talent PR agency – The Outside Organisation. This year’s awards will be hosted by R’n’B American superstar Jason Derulo and MOBO Award winner Alesha Dixon and will see a stellar line-up of performers take to the Scottish stage including Jessie J, Wretch 32, Adele, Tinie Tempah, Katy B, Alexis Jordan, Dappy and Tinchy Stryder. Boys II Men will also treat guests to a special 20 year anniversary performance and Dionne Bromfield, Amy Winehouse’s goddaughter will perform a special tribute to the lateRehab singer. Juliet Simpson, Managing Director of Stripe Communications, said: “As one of the world’s biggest music events the MOBO Awards provide a fantastic platform for strengthening both Scotland and Glasgow’s position as a world leading music and event destination. With a strong line up of award nominees just announced it’s looking set to be a fantastic show and we’re thrilled to be on board.” Launched in 1996, by founder and CEO Kanya King, the MOBO Awards were the first in Europe to celebrate urban music. In its 16 year history, the MOBO Awards has undoubtedly played an instrumental role in elevating black music and culture to mainstream popular status in the UK and is proud to have played a significant part in launching the UK’s biggest and brightest urban acts over the years. For arena seats please visit while information on VIP tickets can be found at ;

Stripe Communications appointed by Quality Meat Scotland

Stripe Communications appointed by Quality Meat Scotland

Quality Meat Scotland (QMS), the public body which supports the Scottish red meat industry, has appointed Edinburgh based, Stripe Communications on a retained basis for the next six months.

Having been appointed after a three-way pitch, Stripe is charged with supporting the QMS in-house communications team to deliver a consumer PR campaigns to promote all three QMS brands – Scotch Beef, Scotch Lamb and Specially Selected Pork. In addition Stripe’s food and drink team will support QMS’s Health and Education activity, as well as adhock projects.

Stripe will be working closely with the QMS in-house team to deliver integrated PR activity to raise awareness of campaign launches and the brands’ key messages.

Juliet Simpson, Managing Director of Stripe Communications says: “The quality of Scotch Beef, Scotch Lamb and Specially Selected Pork is recognised by chefs and consumers all over the world. We’re thrilled to have the opportunity to work with the QMS communications team to support these famous brands during an exciting time for the industry.”

Carol McLaren, Head of Communications at Quality Meat Scotland said: “Stripe demonstrated a thorough understanding of our target market and our objectives and we’re now looking forward to the rollout of a creative and integrated PR programme over the next six months.”

Stripe Secures National Sourz Campaign

Stripe Secures National Sourz Campaign

Stripe Communications has been appointed by Maxxium UK to deliver a national brand-building PR campaign for Sourz this summer.

Under the ‘Give it some…’ campaign banner, Stripe and its sister agencies Tangible and Blonde will deliver a fully integrated project involving consumer and trade PR, experiential marketing, national media partnerships and online digital activity. Specifically designed to broaden the appeal of Sourz, the campaign aims to build awareness and create an emotional brand connection with 18 – 24 year olds. Utilising the consumer insight that “getting ready for a night out is as important as the night itself” the campaign establishes the relationship between the Sourz brand and personal grooming – brought to life through fashion and beauty.

To build credibility in the style arena, the campaign launches with a ‘Give it some…style’ fashion & beauty summer tour across seven cities (Newcastle, Glasgow, Birmingham, Bristol, Leeds, Manchester and London). This is supported by local on-trade events, a dedicated summer-long editorial partnership with more! magazine, a dedicated fashion editorial led by celebrity stylist Lindsay Campbell, local media relations and promotions, and a bespoke facebook campaign to over nearly 300,000 fans & users.

Juliet Simpson, Stripe Managing Director says: “This is an incredibly exciting project for a growing UK brand, that isn’t afraid to do things differently. With the entire integrated agency team working with one creative theme, we’ve been able to exploit every PR opportunity, whilst keeping the Sourz brand personality at the heart of everything we do.”

Gregor Mina, Senior Brand Manager on the Sourz brand at Maxxium UK, said; “We’re really enjoying working with the team at Stripe who have demonstrated a thorough understanding of the Sourz brand and target audience, and have created a compelling and relevant creative integrated PR platform.”

Launched in 1999, Sourz has grown to become a priority brand within the Maxxium UK and Beam Global portfolios and is an ‘accelerate’ brand in the UK for 2010. The ‘Give it Some….’ Initiative signals an ongoing seven-figure investment in the Sourz brand as part of an exciting future strategy for the brand to fuel brand growth.