Working with Glasgow City Marketing Bureau, Stripe Communications welcomed Diabetes UK’s annual Professional Conference and Healthy Living Roadshow to Glasgow. Almost 3,000 healthcare professionals from across the UK converged at the Scottish Exhibition + Conference Centre in Glasgow for the three-day conference which showcased the latest in diabetes research.
Meanwhile, on Buchanan Street, the Healthy Lifestyle Roadshow helped people identify their risk of diabetes and demonstrate how to reduce this through the on-site activity zone. The roadshow also aimed to highlight an estimated 620,000 Scots at risk of developing Type 2 diabetes.
The campaign has generated increased awareness of the conference, roadshow and research of Diabetes UK in Scotland and Stipes were on hand at a creative photocall on Buchanan Street.