Blog : Gordon Matheson

Glasgow glows as city launches new festive campaign

Glasgow glows as city launches new festive campaign

Glasgow has today marked the launch of its festive marketing campaign, Glasgow Loves Christmas, which will see an expected 11.2 million visitors to the city’s style mile over the Christmas period.

Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, Councillor Gordon Matheson, was joined by employees from six of Glasgow’s leading retailers and a cheeky Hamleys Christmas elf in the heart of the city’s style mile to unveil the new campaign.

Glasgow Loves Christmas is a public/private partnership comprising Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life, together with seven of the style mile’s major retailers – Buchanan Galleries, St Enoch Centre, Argyll Arcade, Frasers, Hamleys, John Lewis and Princes Square.

The national, multi-media campaign, incorporating TV, radio, outdoor and digital, promotes the style mile’s unrivalled retail offering and a seven-week seasonal events programme in George Square, including Glasgow On Ice. And new for this year is the city’s first ever traditional Christmas parade, the Glasgow style mile parade, on Sunday 18th November.

Glasgow City Marketing Bureau is working with teams at Maguires, who have developed new creative for 2012, as well as Stripe Communications who will deliver PR for the campaign.

Glasgow Loves Christmas as city launches 2011 festive campaign

Glasgow Loves Christmas as city launches 2011 festive campaign

Working with Glasgow City Marketing Bureau, Stripe helped launch this year’s Glasgow Loves Christmas campaign with Glasgow City Council and Chair of Glasgow City Marketing Bureau, Councillor Gordon Matheson and seven of Glasgow’s leading retailers in the heart of the city’s style mile.

Glasgow Loves Christmas is the city’s annual festive campaign – a private/public partnership comprising Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life together with the Greater Glasgow Hotels Association, Glasgow Restaurant Association and seven of the style mile’s major retailers – the biggest number of partners to date.

Councillor Matheson teamed up with representatives from the campaign’s retail partners: Argyll Arcade, Buchanan Galleries, Frasers, John Lewis, Princes Square and St Enoch plus one of Santa’s elves from Hamleys as they brought festive cheer to shoppers on Buchanan Street.

Glasgow Loves Christmas promotes the style mile’s unrivalled retail offering and vibrant seasonal events, entertainment programme, Glasgow on Ice at George Square and a selection of key dates throughout the festive period from St. Andrews Day to Hogmanay.

Stripe helps Glasgow celebrate another successful MOBO Awards

Stripe helps Glasgow celebrate another successful MOBO Awards

As the MOBO Awards returned to Glasgow in 2011 with a star-studded line up at the Scottish Exhibition Conference Centre (SECC), Stripe was there to maximise the event’s partnership with Glasgow City Marketing Bureau and national events agency EventScotland.

The Awards, which were watched by over 250 million viewers across 75 countries, saw Jessie J sweep the stage to win four awards, with Tinie Tempah, Dappy and Tinchy Stryder also among the triumphant acts on the night.

Celebrating the best UK and international urban music talent, the MOBO Awards will return to Glasgow in 2013 and 2015 at the new Scottish Hydro Arena, on the SECC campus.

Hitting the city in 2009 with the show’s first event outside of London, the return of MOBO has delivered an estimated £1million to the city’s economy.

Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “The MOBO Awards have had a huge impact on the city, bringing economic value, exposure and -not least – a fantastic buzz to the city. With two successful MOBO Awards under our belt, we can’t wait for the event to return in 2013.”

Paul Bush, Chief Operating Officer at EventScotland, added: “It has been an honour to host such a highly acclaimed international event in Scotland. As part of our three year legacy with MOBO, we’ll welcome guests and artists back in two years to our new national arena, further reinforcing Scotland’s position as a worldwide music destination.”

Founder and CEO of MOBO, Kanya King, said: “What can I say – we had a phenomenal party in Glasgow! I really think it was the biggest and best MOBO Awards yet. The Scottish crowd did not let us down – there was so much energy and noise! We’ve had a fantastic time in Scotland, and can’t wait to come back in 2013 and then again in 2015.”