Glasgow has today marked the launch of its festive marketing campaign, Glasgow Loves Christmas, which will see an expected 11.2 million visitors to the city’s style mile over the Christmas period.
Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, Councillor Gordon Matheson, was joined by employees from six of Glasgow’s leading retailers and a cheeky Hamleys Christmas elf in the heart of the city’s style mile to unveil the new campaign.
Glasgow Loves Christmas is a public/private partnership comprising Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life, together with seven of the style mile’s major retailers – Buchanan Galleries, St Enoch Centre, Argyll Arcade, Frasers, Hamleys, John Lewis and Princes Square.
The national, multi-media campaign, incorporating TV, radio, outdoor and digital, promotes the style mile’s unrivalled retail offering and a seven-week seasonal events programme in George Square, including Glasgow On Ice. And new for this year is the city’s first ever traditional Christmas parade, the Glasgow style mile parade, on Sunday 18th November.
Glasgow City Marketing Bureau is working with teams at Maguires, who have developed new creative for 2012, as well as Stripe Communications who will deliver PR for the campaign.