Blog : Glasgow

Stripe grows our team with four new appointments

Stripe grows our team with four new appointments

Hot on the tails of our recent digital expansion, we’re excited to announce the addition of four new and very talented Stripes to our growing team.

Andrew Boocock is a former senior account manager at Gardiner Richardson managing B2B and consumer accounts, joins Stripe as an senior account manager in our Edinburgh office. Prior to agency life Andrew was a sports journalist for the BBC.

Hayley Angell, an Aussie native, communications specialist and former keynote speaker, has taken up the role of account manager in  our Glasgow office. Hayley brings with her a wealth of experience and passion for integrated marketing campaigns, social media strategy and great writing.

Elaine Cowan joins Stripe as PA to the Board. Drawing on her experience of juggling commercial property marketing and raising a fearless toddler, Elaine is set to bring more than a little order to the Stripe board.

Ana Zamora, a seasoned receptionist and paella-maker extraordinaire joins Stripe in our fast-paced front of house role.

My Digital Day take-outs: Tackle the big questions first

My Digital Day take-outs: Tackle the big questions first

By 11am last Thursday there was some pretty big questions being asked of the delegates at the Marketing Society Scotland’s Digital Day 2015. Namely, how do you want to change the world? We’re talking in the context of brands here so not me personally, but even still. My exact thoughts in response were: Coffee. First. Please.

The speaker was Andre Campbell, Global Manager of Integrated Digital Marketing and Brand Partnerships at Microsoft and despite the enormity of that specific question he was doing a pretty slick job of convincing us that really, if you can’t answer that question then your brand is going to lack purpose. And these days it’s ALL about the purpose (Note: purpose, not proposition).

Andre is a really passionate speaker and got me thinking about how important it is to tackle these tricky questions up front and put them at the heart of how we, as marketers, build brands. If you want to succeed in today’s competitive world then you need to be so much more that ‘just another great product’. That helps of course, but it’s not everything – in fact, far from it. Brands need to show heart. Lots of heart.

I had a discussion with a colleague a couple of days before where her words echoed a similar sentiment – ‘start with the heart and the rest will follow’ and she’s right. Create a purposeful brand that stands for something. Evoke emotion. Take action. Win hearts and minds. Sounds good, right?

So how does this translate to content – today people want more from their brand and therefore more from their content. Andre states quite simply ‘build stories that matter’. This sounds like common sense to me but this stuff needs to be said out loud, because, well, sometimes common sense isn’t that common. And you only have to look at your own social media feeds to see the brands guilty of churning out content that does not matter.

Having said that there’s a lot of stuff that’s pretty awesome – Andre cited the Nike ‘We Own the Night’ campaign. I love this. They totally nailed it. Nike created a meaningful space for its female fans – it invested time and energy in them and the result was gold for everyone. I’m just gutted I wasn’t there.

For me, what this comes back to is thinking about the quality of content – Nathalie Nahi touched on this in her workshop around the science of online persuasion – and Tom Ollerton of WeAreSocial discussed it more detail asking another big question of the day, ‘if you stopped doing social now – why would anyone miss you?’. Yikes. So you can be timely, relevant, informative and entertaining but to really succeed you need to give your fans a reason to miss you – give them the content that they can’t get anywhere else. While exclusives are nothing new, we need to think hard about the audiences and channels we apply them on.

Digital Day 2015 definitely threw-up lots to think about relating to the role of content in building a really strong brand led-business. But for me it was all about the big questions. I was so intrigued that evening I asked my six year old how he wanted to change the world. His answer: make a donut robot. When I asked why, he simply said, can you imagine how happy everyone would be. Start with the heart and the rest will follow, maybe it is that simple.

MTV EMAs take over Glasgow with help from Stripe

MTV EMAs take over Glasgow with help from Stripe

Now that the last piece of ticker tape has been swept away from the SSE Hydro floor, the Stripe team has recovered from a crazy few months of planning and preparing for the biggest music event Glasgow has experienced in years.

The MTV EMAs took the city by storm, bringing a host of A-list celebrities, glitzy parties and ground breaking video projections along with them. The buzz was palpable as music fans prepared to be entertained by stars including Nicki Minaj, Ariana Grande, Ozzy Osbourne and Ed Sheeran.

And Stripe was there every step of the way handling all media relations around the awards show itself, state of the art light show featuring Labrinth, six giant MTV logos popping up across the city, a World Stage interview with Slash and an EMA viewing party with Alicia Keys.

Oh and not to forget attending the show to manage the red carpet and make sure everything ran smoothly backstage.

Buchanan Galleries appoints Stripe

Buchanan Galleries appoints Stripe

One of Scotland’s leading shopping centres has appointed Stripe Communications to handle its PR.

The appointment will see Stripe handle its communications around key marketing periods in the trading calendar including its autumn/winter 2014 ranges, student event and Christmas.

Situated at the heart of Glasgow’s style mile, Buchanan Galleries houses big name British retailers such as John Lewis, Next and River Island. It also boasts some of the biggest international brands, from Lego to Levis and Hollister to H&M.

The appointment is another successful win for Stripe’s Glasgow office.

Director, Nicki Sturzaker said: “We are working with some fantastic brands in our Glasgow office and adding Buchanan Galleries to our portfolio really cements our position as consumer experts. There are exciting projects in the pipeline with the centre and we are looking forward to getting stuck in.”

Linda McCormick at Buchanan Galleries commented: “Glasgow is firmly in the spotlight this year and it is important we have an agency partner that can help us maximise our potential. Stripe has a strong track record of delivering retail campaigns and we are excited to be working with them.”

Glasgow glows as city launches new festive campaign

Glasgow glows as city launches new festive campaign

Glasgow has today marked the launch of its festive marketing campaign, Glasgow Loves Christmas, which will see an expected 11.2 million visitors to the city’s style mile over the Christmas period.

Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, Councillor Gordon Matheson, was joined by employees from six of Glasgow’s leading retailers and a cheeky Hamleys Christmas elf in the heart of the city’s style mile to unveil the new campaign.

Glasgow Loves Christmas is a public/private partnership comprising Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life, together with seven of the style mile’s major retailers – Buchanan Galleries, St Enoch Centre, Argyll Arcade, Frasers, Hamleys, John Lewis and Princes Square.

The national, multi-media campaign, incorporating TV, radio, outdoor and digital, promotes the style mile’s unrivalled retail offering and a seven-week seasonal events programme in George Square, including Glasgow On Ice. And new for this year is the city’s first ever traditional Christmas parade, the Glasgow style mile parade, on Sunday 18th November.

Glasgow City Marketing Bureau is working with teams at Maguires, who have developed new creative for 2012, as well as Stripe Communications who will deliver PR for the campaign.

SFL clubs team up for ‘phenomenal’ new season

SFL clubs team up for ‘phenomenal’ new season

Clubs from across the Scottish Football League have teamed up to mark the launch of the eagerly anticipated 2012/13 IRN-BRU Scottish Football League season.

Managers and first team coaches from the First, Second and Third Divisions rallied together, joining the SFL and IRN-BRU to call on fans to get behind their local teams and show their support for the upcoming campaign.

The launch of the IRN-BRU SFL 2012/13 season took place in Glasgow ahead of the first round of matches which kick-off on Saturday 11 August.

Stripe welcomes Diabetes UK roadshow and conference to Glasgow

Stripe welcomes Diabetes UK roadshow and conference to Glasgow

Working with Glasgow City Marketing Bureau, Stripe Communications welcomed Diabetes UK’s annual Professional Conference and Healthy Living Roadshow to Glasgow. Almost 3,000 healthcare professionals from across the UK converged at the Scottish Exhibition + Conference Centre in Glasgow for the three-day conference which showcased the latest in diabetes research.

Meanwhile, on Buchanan Street, the Healthy Lifestyle Roadshow helped people identify their risk of diabetes and demonstrate how to reduce this through the on-site activity zone. The roadshow also aimed to highlight an estimated 620,000 Scots at risk of developing Type 2 diabetes.

The campaign has generated increased awareness of the conference, roadshow and research of Diabetes UK in Scotland and Stipes were on hand at a creative photocall on Buchanan Street.

Stripe Communications gets a bite to EAT

Stripe Communications gets a bite to EAT

Stripe Communications has been appointed by national retailer EAT. to promote the brand’s first ever move on to the Scottish high street.

The family run company recently opened two new stores in Glasgow creating 40 jobs and bringing its unique, fresh brand to Scotland’s biggest city in the first phase of ambitious expansion plans north of the border.

Husband and wife team Niall and Faith MacArthur opened their first EAT. shop in London in 1996 with the ambition of providing the best food, soup and coffee in the city.

Sticking their ethos of high quality food, service and shop standards, the duo now run over 100 shops, including at Edinburgh and Glasgow airports, offering freshly prepared sandwiches, soups, pies, salads, sushi, wraps, desserts, breakfast and coffees.

Stripe will work closely with the MacArthurs to generate awareness of the new stores in Glasgow and the brand throughout Scotland through execution of a strategic PR campaign.

Juliet Simpson, Managing Director of Stripe Communications commented on the appointment: “We are absolutely thrilled to have the opportunity to work with EAT at this exciting time. EAT is recognised as one of the key players in food retail and we are really exciting to be helping develop the brand in the Scottish marketplace.”

Stripe helps Glasgow celebrate another successful MOBO Awards

Stripe helps Glasgow celebrate another successful MOBO Awards

As the MOBO Awards returned to Glasgow in 2011 with a star-studded line up at the Scottish Exhibition Conference Centre (SECC), Stripe was there to maximise the event’s partnership with Glasgow City Marketing Bureau and national events agency EventScotland.

The Awards, which were watched by over 250 million viewers across 75 countries, saw Jessie J sweep the stage to win four awards, with Tinie Tempah, Dappy and Tinchy Stryder also among the triumphant acts on the night.

Celebrating the best UK and international urban music talent, the MOBO Awards will return to Glasgow in 2013 and 2015 at the new Scottish Hydro Arena, on the SECC campus.

Hitting the city in 2009 with the show’s first event outside of London, the return of MOBO has delivered an estimated £1million to the city’s economy.

Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “The MOBO Awards have had a huge impact on the city, bringing economic value, exposure and -not least – a fantastic buzz to the city. With two successful MOBO Awards under our belt, we can’t wait for the event to return in 2013.”

Paul Bush, Chief Operating Officer at EventScotland, added: “It has been an honour to host such a highly acclaimed international event in Scotland. As part of our three year legacy with MOBO, we’ll welcome guests and artists back in two years to our new national arena, further reinforcing Scotland’s position as a worldwide music destination.”

Founder and CEO of MOBO, Kanya King, said: “What can I say – we had a phenomenal party in Glasgow! I really think it was the biggest and best MOBO Awards yet. The Scottish crowd did not let us down – there was so much energy and noise! We’ve had a fantastic time in Scotland, and can’t wait to come back in 2013 and then again in 2015.”

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications has been appointed to maximise Glasgow City Marketing Bureau and national events agency EventScotland’s partnership with the MOBO Awards, as the star-studded event returns to Glasgow’s SECC on 5 October. As part of a three-year deal, the Scottish partners will bring the annual awards ceremony to Scotland for the second time this year, followed by 2013 and 2015 where the national music industry event will be held in the new Scottish National Arena, adjacent to the SECC. Stripe Communications has developed a pro-active media relations campaign which aims to promote Glasgow and wider Scotland as a one of the world’s hottest music destinations. Supporting MOBO’s aim of raising awareness of the Awards, performers and partners, Stripe will also be working alongside London based House PR and the talent PR agency – The Outside Organisation. This year’s awards will be hosted by R’n’B American superstar Jason Derulo and MOBO Award winner Alesha Dixon and will see a stellar line-up of performers take to the Scottish stage including Jessie J, Wretch 32, Adele, Tinie Tempah, Katy B, Alexis Jordan, Dappy and Tinchy Stryder. Boys II Men will also treat guests to a special 20 year anniversary performance and Dionne Bromfield, Amy Winehouse’s goddaughter will perform a special tribute to the lateRehab singer. Juliet Simpson, Managing Director of Stripe Communications, said: “As one of the world’s biggest music events the MOBO Awards provide a fantastic platform for strengthening both Scotland and Glasgow’s position as a world leading music and event destination. With a strong line up of award nominees just announced it’s looking set to be a fantastic show and we’re thrilled to be on board.” Launched in 1996, by founder and CEO Kanya King, the MOBO Awards were the first in Europe to celebrate urban music. In its 16 year history, the MOBO Awards has undoubtedly played an instrumental role in elevating black music and culture to mainstream popular status in the UK and is proud to have played a significant part in launching the UK’s biggest and brightest urban acts over the years. For arena seats please visit while information on VIP tickets can be found at ;