We’re feeling a little nostalgic this morning. A year ago today we met Jock, the star of the show at Glasgow 2014. We presented him with his new IRN-BRU tartan coat and introduced him to his adoring fans at the IRN-BRU Store.
What an amazing few weeks for Scotland. And amazing 12 months since then…thanks to all our hard work we have picked up a flurry of awards including two golds at the Marketing Society Star Awards and a Gold for Consumer Relations at the PRCA Dare awards.
Stripe scooped two golds and a silver last Thursday at the Marketing Society Scotland Awards. Held in Glasgow this year the awards celebrate the very best of marketing talent in Scotland and Stripe was proud to be rubbing shoulders with the brightest sparks in the industry.
In partnership with the Leith Agency and Blonde we won Gold in the ‘Food & Drink’ and ‘Sponsorship’ Categories for our work with IRN-BRU and their sponsorship of Glasgow 2014 – and we secured a further silver in the PR category.
All in all a great night for the agency and more reasons to pop a can of the fizzy stuff.
You can see a list of all the 2015 Star Awards winners here.
Stripe added another gold gong to its collection after scooping Best Consumer Campaign at the annual PRCA DARE awards last night. Stripe’s work on IRN-BRU’s ‘Born to Support’ campaign – to be the most memorable and the most loved sponsor of the Commonwealth Games – was celebrated as best in class at the industry awards.
Using research on national pride, the brief was to celebrate Scotland’s born supporters, the people who make the difference, no matter what the outcome. Stripe used a combination of proactive media relations, nationwide search for ‘Born Supporters’, Team Scotland and medal winner maximisations, launch of the IRN-BRU store and Maverick Moments to reach target audiences. The campaign saw IRN-BRU become 3.5 times more memorable than any other sponsor including the four Tier One brands. RESULT!
The team from Stripe were put through their paces during the Glasgow 2014 Commonwealth Games, helping Scotland’s favourite soft drink, IRN-BRU, manage a unique tie up with the Team Scotland athletes.
With a strong history and heritage in Glasgow spanning more than 100 years, IRN-BRU has supported athletes from the training ground through to the world stage.
The Glasgow 2014 agreement gave Team Scotland athletes extra support via a high profile advertising campaign, supporters meet and greets and media opportunities for them to say thank you to Scottish sports fans in a uniquely IRN-BRU way.
Team Scotland athletes, including many of our medal winners, made exclusive appearances at the BRU Store – a pop up retail and brand experience created especially for the Glasgow 2014 Commonwealth Games to meet their fans and thank them for their support.
Stripe helped IRN-BRU launch a new limited edition can design to mark its sponsorship of the Glasgow 2014 Commonwealth Games along with Olympian and Commonwealth Games medallist Peter Kirkbride.
Weightlifter Peter from Kilmarnock, who won silver at the Commonwealth Games in Delhi in 2010 teamed up with Scotland’s other national drink to bring the special edition design to life near the Clyde Auditorium – which will play host to the Glasgow 2014 weightlifting competition next year.
Now available in shops across Scotland, it’s the first in a series of three standout designs being created in the run up to Glasgow 2014, the largest multi-sport event Scotland has ever seen. The design features on IRN-BRU Regular and Sugar Free 330ml cans, and draws on original Barr’s advertising from 1901, when moustachioed Highland strongman, Adam Brown, featured on the label of ‘IRON BREW’ as it was then known.
A.G. Barr has been revealed as an Official Supporter of the Glasgow 2014 Commonwealth Games.
The company, whose links with Glasgow date back more than 100 years, will be supporting the Games through its wide portfolio of brands including: IRN-BRU, Scotland’s ‘other national drink’, Rubicon, the UK’s number one exotic juice drinks range, as well as Strathmore Scottish spring water and Barr, Scotland’s favourite range of soft drink flavours.
A.G. Barr with supply over one million bottles of Strathmore spring water to the Athletes’ Village and IRN-BRU, Strathmore, Rubicon and Barr will be made available across Glasgow 2014 venues.
The company has a long history of sports sponsorship dating back to the early 1900s when IRN-BRU was associated with sporting heroes of the day Donald Dinnie, all round Champion Athlete of the World, and Alex Munro, Champion Caber Tosser of the World and Champion Wrestler.
In more recent times, there is Rubicon’s association with Twenty20 cricket in 2010/11, Strathmore’s support for Glasgow and Edinburgh Road Races, IRN-BRU’s backing of the Scottish Football League and its support for the Rugby Football League in England as well as its sponsorship of Glasgow-based Queens Park FC.