Blog : EventScotland

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications tasked with promoting the MOBO Awards return to Scotland

Stripe Communications has been appointed to maximise Glasgow City Marketing Bureau and national events agency EventScotland’s partnership with the MOBO Awards, as the star-studded event returns to Glasgow’s SECC on 5 October. As part of a three-year deal, the Scottish partners will bring the annual awards ceremony to Scotland for the second time this year, followed by 2013 and 2015 where the national music industry event will be held in the new Scottish National Arena, adjacent to the SECC. Stripe Communications has developed a pro-active media relations campaign which aims to promote Glasgow and wider Scotland as a one of the world’s hottest music destinations. Supporting MOBO’s aim of raising awareness of the Awards, performers and partners, Stripe will also be working alongside London based House PR and the talent PR agency – The Outside Organisation. This year’s awards will be hosted by R’n’B American superstar Jason Derulo and MOBO Award winner Alesha Dixon and will see a stellar line-up of performers take to the Scottish stage including Jessie J, Wretch 32, Adele, Tinie Tempah, Katy B, Alexis Jordan, Dappy and Tinchy Stryder. Boys II Men will also treat guests to a special 20 year anniversary performance and Dionne Bromfield, Amy Winehouse’s goddaughter will perform a special tribute to the lateRehab singer. Juliet Simpson, Managing Director of Stripe Communications, said: “As one of the world’s biggest music events the MOBO Awards provide a fantastic platform for strengthening both Scotland and Glasgow’s position as a world leading music and event destination. With a strong line up of award nominees just announced it’s looking set to be a fantastic show and we’re thrilled to be on board.” Launched in 1996, by founder and CEO Kanya King, the MOBO Awards were the first in Europe to celebrate urban music. In its 16 year history, the MOBO Awards has undoubtedly played an instrumental role in elevating black music and culture to mainstream popular status in the UK and is proud to have played a significant part in launching the UK’s biggest and brightest urban acts over the years. For arena seats please visit https://www.ticketsoup.com while information on VIP tickets can be found at https://www.mobo.com ;