Blog : Emma Heath

Sourz launches search for MTV video star

Sourz launches search for MTV video star

If you’ve always dreamt of starring in a music video, then Sourz could be set to make your dreams come true with its UK-wide search for a star.

To celebrate the launch of new Sourz Raspberry, the leading spirit brand has teamed up with entertainment giants, MTV, and is calling on guys and girls to strike a pose with their mates in a bid to become the first-ever MTV Sourz Superstarz.

If you are aged 18 or over and think you know how to have fun at the weekend, visit sourz.co.uk and upload your photos of great nights out with friends. Budding starlets will be whittled down by a UK-wide public vote to find a winner who really lives for the weekend.

The lucky winner and 3 mates will shoot a unique MTV music video in London, which will hit TV screens throughout the country later this year. As Sourz Superstarz, you will stay in a luxurious hotel and enjoy a shopping and prepping session with a personal shopper before hitting the town after dinner and dancing the night away at celebrity hotspot, Funky Buddha Nightclub.

Music fans will also have a chance to get in on the action this summer as Sourz makes its festival debut at the first ever Norfolk Spectacular on 3 and 4 September. Revellers will have the chance to have their pictures taken in an interactive photo booth, automatically entering them into the MTV Sourz Superstarz competition.

Emma Heath from Sourz says: “We’re thrilled to be giving Sourz drinkers this experience of a lifetime. MTV is one of the most widely watched entertainment channels so it is a perfect way for us to connect and engage with our core target audience of 18-24 year olds across the country.

“Heading down to the Norfolk Spectacular will be a first for Sourz, with exposure to 60,000 potential fans giving them the chance to try out new Sourz Raspberry. Our interactive photo booth promises to inject a sense of fun into the festival experience for groups of mates.”

To celebrate the new raspberry flavour, Sourz has also commissioned the first-ever Sourz Weekend Index which surveyed18-24 year old guys and girls across the UK to find out what really makes a weekend great. Nationwide, the survey showed a boundless passion for planning with an average of almost three hours spent organising their weekends. It also takes an average of 10 texts, two emails and four calls to get the grand plan of action together.

The survey also revealed what people across the country, from Manchester to Birmingham to Glasgow prioritise when planning. Findings included:

· North Westerners stood out as the biggest weekend-planners with 70% spending the most time plotting what antics they’ll get up to up to well before the weekend is in sight.

· Guys and girls north of the border get the biggest kick out of planning their weekends with half of 18-24 year old Scots saying anticipation and preparation is one of the best things about it. Scots girls are also the biggest shoppers with over half splashing out on clothes and accessories before every weekend commences.

· North Easterners top the vanity chart with 46% claiming that grooming and pampering makes their weekend complete.

· West Midlanders are more bothered about destination than striking a pose, with 43% citing it’s where you go that makes a great weekend compared to only 7% who said looking your best was the key priority.

New Sourz Raspberry – the latest addition to the Sourz line up – was launched on June 1st and is available nationwide in pubs, clubs and bars and will be stocked in independent retailers and multiple retail outlets including Tesco, Morrisons and ASDA. At 15% ABV, Sourz is great on its own, but also tastes fantastic in a simple cocktail or with ice and a mixer in a long summery drink.