Blog : Digital

A toast: Stripe to deliver digital & PR services for Burn Stewart malts

A toast: Stripe to deliver digital & PR services for Burn Stewart malts

We’ve a hugely exciting brief here at Stripe after securing the account to deliver digital and PR services for Burn Stewart Distillers’ malt whisky brands.

Burn Stewart Distillers is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready to drinks. The company owns and operates three malt distilleries: Bunnahabhain (Islay), Tobermory & Ledaig (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility in Airdrie, a bottling hall and dry and finished goods storage site in East Kilbride, and operates a sales and marketing branch in Taiwan.

We’ll be working with the team at Burn Stewart to deliver global digital and PR activity across its Bunnahabhain, Deanston and Tobermory (including Ledaig) brands.

Our remit will cover: digital and social strategy development, web optimisation, design and e-commerce, community engagement, CRM and influencer outreach and management of traditional PR and events.

Activity across the three brands will centre on showcasing each malt’s personality and optimising owned channels to create a compelling user experience for domestic and international markets.

As our Digital Director Darcie Tanner put it: “Each Burn Stewart brand is rich in storytelling potential, making this a really exciting brief.”

Stripe strengthens digital proposition

Stripe strengthens digital proposition

We’re kicking off 2015 with a further strengthening of our digital team and a big welcome to our newest Stripes – Darcie Tanner and Kris Robb.

The appointment of our new Digital Director Darcie supports our strategic growth plan to further develop and invest in our digital proposition to match client demand. Darcie joins the Stripe Management Board with responsibility for strategic business development, digital delivery and revenue growth.

Coming from Lost Boys (part of the DigitasLBi network), where she most recently held the position of Head of Social Operations, Darcie has wide-ranging experience in Scottish and global markets working on campaigns for clients in the FMCG, automotive, sports, online retail, travel & hospitality, finance, food & drink, technology, telecoms, insurance and beauty sectors.

Kris joins us as Digital Account Manager and was also previously with Lost Boys as Community Manager. Having worked on a range of global brands, Kris brings expertise and insight in social media management and cross-digital projects to Stripe where he will focus on boosting clients’ digital presence.

Texan-born Darcie and Kris, a Business Information Systems graduate of Edinburgh’s Napier University, will support the wider agency team on digital and social consultancy, content generation and delivery.

Managing Director of Stripe Communications, Juliet Simpson, said: “2015 is gearing up to be our most ambitious year yet and digital is undoubtedly a key strategic area for us with client activity continuing to grow. Both Darcie and Kris are hugely experienced and talented digital players who will help us take our clients to the next level.”