A campaign that Stripe worked on with The Scottish Government and Road Safety Scotland (part of Transport Scotland) has received a prestigious Prince Michael International Road Safety Award.
This award recognises a ground-breaking campaign aimed at reducing the number of fatalities on Scotland’s country roads.
The innovative Country Roads campaign, fronted by former Formula 1 racing driver David Coulthard, sought to get across the message that ‘even the best drivers in the world adjust their speed on country roads’. It was selected as a winner from 70 campaigns and initiatives throughout the world.
