Yesterday, I joined millions of music fans the world over in celebrating the life and work of David Bowie. I filled the Stripe airwaves with Bowie’s greatest songs and then spent my lunch break devouring articles on the musical legend. There was one characteristic that permeated every article on Bowie; a word that encompasses him perfectly – creativity.
We live and breathe creativity in our industry – it’s ultimately at the heart of what we do; but it can be challenging to develop game-changing ideas continuously. Someone like Bowie can teach us a lot, about being true to your vision – by being bold, standing out from the crowd and speaking to people through your work.
I’ve admired Bowie since I was a teenager and even though I am severely lacking in musical aptitude (I’m borderline tone deaf), I was, and continue to be, hugely inspired by his work.
The essence of Bowie’s creativity was in his sheer fearlessness, the willingness to think and act differently. In 1972, Bowie released his iconic album, The Rise and Fall of Ziggy Stardust and the Spiders from Mars and took on the persona of alien rock star, Ziggy Stardust. With his androgynous appearance, other worldly lyrics and avant-garde performances, Bowie was as equally compelling as he was controversial.
The world Bowie created was alien to the British public, and this is exactly what he played on. By daring to take risks and display his creativity in everything from his cut-up lyrics to his personal style, Bowie changed not only the 70s music scene, but also pushed the boundaries of sexuality, gender and identity.
It looks likely that Bowie’s albums and singles will dominate the music charts this weekend, proving his work is as relevant today as it was in the 70s. This legacy is testament to Bowie’s commitment to breaking down artistic boundaries and there’s no doubt he will continue to be a creative muse to many industries and generations for years to come.
One thing’s for sure – I’ll definitely be utilising Bowie’s cut-up technique the next time I’m struggling for a headline.