Scotland’s Minister for Transport and Veterans, Keith Brown, British Red Cross Operations Director for East Scotland, David Miller and COSLA Spokesperson for Health and Well-being, Cllr Peter Johnston, launched the Scottish Government’s Ready for Winter? campaign this week, encouraging everyone across the country to ‘think ahead’ and get ready for all kinds of severe weather.
While around 40 per-cent of people in Scotland say they feel prepared for severe weather according to new research published, people are being asked to look at all aspects of their preparedness through this year’s ‘Ready for Winter?’ campaign.
Findings from the survey carried out jointly by the British Red Cross and the Scottish Government showed that:
• 39 per cent of people said that they were prepared for periods of severe weather • People are most concerned about power cuts, being cut off from water supply or disruption to fuel supplies (41 per cent) • The vast majority of car owners (76 per cent) think they are doing enough to prepare for poor driving conditions with just an ice-scraper and de-icer
In the last three years parts of Scotland have been badly affected by severe weather – from the damaging storms of early 2012 to the snow and freezing temperatures of the previous two winters which were among the worst in decades.
The campaign includes a range of online resources and will feature integrated marketing activity across TV, local press, radio, news websites and social media, and is due to run until mid-November.
A national roadshow will also take to the streets, visiting all local authority areas across the country, offering practical information and guidance on preparing for all kinds of severe weather.
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