Stripe scooped two golds and a silver last Thursday at the Marketing Society Scotland Awards. Held in Glasgow this year the awards celebrate the very best of marketing talent in Scotland and Stripe was proud to be rubbing shoulders with the brightest sparks in the industry.
In partnership with the Leith Agency and Blonde we won Gold in the ‘Food & Drink’ and ‘Sponsorship’ Categories for our work with IRN-BRU and their sponsorship of Glasgow 2014 – and we secured a further silver in the PR category.
All in all a great night for the agency and more reasons to pop a can of the fizzy stuff.
You can see a list of all the 2015 Star Awards winners here.
We donned our wellies and raincoats and headed to Ingliston to help launch a new school travel funding scheme between SP Energy Networks and the Royal Highland Education Trust (RHET).
The scheme offered Scottish schools the chance to visit the UK’s largest agricultural event, the Royal Highland Show, to find out more about food, farming and staying safe around electricity with SP Energy Networks’ award-winning PowerWise education programme.
Through an interactive safety trail, over 300 kids learned all about electricity and got to witness an electrifying pyrotechnics display showing the devastating consequences of hitting a power line.
Sparky, the PowerWise crow, flew in to help out – and pose for this pic with Stripes Jen and Georgia.
Find out more about the PowerWise programme at www.powerwise.org.uk
The winner of the coveted Scottish Album of the Year (SAY) Award was unveiled last night (Wed 17 June) as Kathryn Joseph’s album ‘Bones You Have Thrown Me And Blood I’ve Spilled’. Presented by co-hosts Janice Forsyth and Vic Galloway, an audience of industry insiders, avid music fans and some of Scotland’s best and brightest creative talent watched as Kathryn emerged as the winner from a fiercely competitive shortlist.
Produced by The Scottish Music Industry Association (SMIA), and now in its fourth year, The SAY Award has grown to become the most prestigious music prize in Scotland. This year’s shortlist served to highlight the very best in Scottish music, spanning a range of genres and audiences. Each shortlisted album wins the artist behind it a £1,000 prize and a one of a kind quilt from Glasgow School of Art graduate Vanessa Hindshaw.
The winner of this year’s public vote was Paolo Nutini’s ‘Caustic Love, which won an automatic place on the shortlist after a 72 hour public vote. The remaining nine slots were awarded by The SAY Award’s panel of independent judges.
You can watch back the full ceremony at sayaward.com
Stripe added another gold gong to its collection after scooping Best Consumer Campaign at the annual PRCA DARE awards last night. Stripe’s work on IRN-BRU’s ‘Born to Support’ campaign – to be the most memorable and the most loved sponsor of the Commonwealth Games – was celebrated as best in class at the industry awards.
Using research on national pride, the brief was to celebrate Scotland’s born supporters, the people who make the difference, no matter what the outcome. Stripe used a combination of proactive media relations, nationwide search for ‘Born Supporters’, Team Scotland and medal winner maximisations, launch of the IRN-BRU store and Maverick Moments to reach target audiences. The campaign saw IRN-BRU become 3.5 times more memorable than any other sponsor including the four Tier One brands. RESULT!
It was a first for trials cyclist Danny MacAskill – and a first for us too – manoeuvring a Highland Cow into a photo shoot for a bike stunt with a difference.
Fortunately we had stocksman Matt Auld on hand to help us with Una Dubh who was on loan for the day from the Highland Cattle Pollok Fold.
Why? It was all to launch ticket sales for the Fort William leg of the UCI Mountain Bike World Cup and BUFF® 4X Pro Tour – the multi-award winning event in the Scottish Highlands which takes place on 6-7 June 2015.
The Fort William World Cup will host 300 of the world’s best riders from across 26 nations as they do battle on the steep slopes of Aonach Mor.
We can’t promise Highland Cows at the event but it will certainly be action-packed – tickets available at www.fortwilliamworldcup.co.uk.
It’s a key piece of legislation that’s had a big impact.
Six months on from the introduction of the 5p single-use carrier bag charge to retailers across Scotland, there is a reported 80% fall in usage.
Four of Scotland’s largest retailers have also donated more than £1 million to good causes as a result of the charge. Nationwide, retailers that signed up to Zero Waste Scotland’s Carrier Bag Commitment – an agreement to disclose information on the charge and donations made – are reporting that charities across the country have benefited from funds raised by the charge.
We’ve been working with Zero Waste Scotland and the Scottish Government to raise awareness of the impact of the 5p charge.
We plucked up the courage to brave the sights and frights of the University of Edinburgh’s Anatomical Museum when we helped unveil this year’s Festival of Museums programme.
Along with a team of school pupils we delved deep into the museum’s dark and mysterious archives to unearth some of its most horrible histories – including elephant skeletons, death masks and instruments made from human bones!
The 2015 Festival of Museums programme features over 100 day and night events specially curated to give visitors a unique glimpse inside Scotland’s best loved museums and encourage them to engage with culture in a unique, hands-on way.
It’s all happening on 15 – 17 May; find out more at www.festivalofmuseums.com.
‘Train’ has arrived, and we’ve been working with the team at IRN-BRU to help it leave the station!
The new ad continues the Gets You Through series, which takes a tongue-in-cheek look at how a taste of IRN-BRU can lift spirits and help you see a lighter side of life.
The campaign is the brand’s most successful to date with previous ads including Steamy Windows, Blind Date and Fanny generating more than 10 million online views.
Catch ‘Train’ at irn-bru.co.uk/train and there’s more @irnbru #getsyouthrough.
We’re very pleased to announce that Museums Galleries Scotland’s have chosen Stripe to help launch their annual event, the Festival of Museums. We’ll be working with the team at Museums Galleries Scotland to deliver regional PR and digital activity around the 2015 Festival of Museums. Combining the effective mix of online, offline, traditional PR and social activity, we’re thrilled to be a part of such a culturally rich and diverse project.
Working together we’re creating a campaign that brings the Festival of Museums to life, inspiring audiences and encouraging visits to over 100 events all across Scotland.
Darcie Tanner, our Digital Director shares: “Festival of Museums offered a really engaging brief with huge potential. Aligning digital with the traditional PR strategy will enable Stripe to deliver an effective campaign that will increase engagement and ultimately drive footfall into each of the amazing venues participating in the Festival of Museums 2015. We’re really excited to be working with Museums Galleries Scotland on this year’s Festival and hope to make this its best year yet.”
Make sure to check out the Festival of Museums – list of events, there is a fantastic mix that is sure to cater to something for everyone.
We’ve a hugely exciting brief here at Stripe after securing the account to deliver digital and PR services for Burn Stewart Distillers’ malt whisky brands.
Burn Stewart Distillers is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready to drinks. The company owns and operates three malt distilleries: Bunnahabhain (Islay), Tobermory & Ledaig (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility in Airdrie, a bottling hall and dry and finished goods storage site in East Kilbride, and operates a sales and marketing branch in Taiwan.
We’ll be working with the team at Burn Stewart to deliver global digital and PR activity across its Bunnahabhain, Deanston and Tobermory (including Ledaig) brands.
Our remit will cover: digital and social strategy development, web optimisation, design and e-commerce, community engagement, CRM and influencer outreach and management of traditional PR and events.
Activity across the three brands will centre on showcasing each malt’s personality and optimising owned channels to create a compelling user experience for domestic and international markets.
As our Digital Director Darcie Tanner put it: “Each Burn Stewart brand is rich in storytelling potential, making this a really exciting brief.”