Blog : CIPR

VOTE FOR SHAUN!

VOTE FOR SHAUN!

This month is all about elections as Stripe Group Account Director, Shaun Bell is standing as Chair of the Chartered Institute of Public Relations (CIPR) Scotland and we’re giving him our support.

Under his manifesto, Shaun plans to bring together the thriving community of PR professionals in Scotland, grow CIPR membership and importantly,

  • Illustrate how CIPR Scotland members and the wider PR community can get support through tough times
  • Increase visibility and understand of PR in boardrooms
  • Support PR careers and inspire the future leaders of our industry
  • Improve diversity in the Scottish communications industry

Shaun is truly passionate about life-long learning, career development and innovation so we’re not surprised he’s pledging to launch a ‘Here To Help’ initiative to support the PR community, introduce a ‘Director Skills Series’ to boost boardroom skills, and the expansion of the CIPR Scotland’s Future Leaders and Fellows Mentorship programmes.

With proposed new partnerships with the IoD, Marketing Society, PRCA, NUJ and Women in Journalism on top, we think Shaun has the interests of all comms professionals working in Scotland at heart.

So, join us and vote for Shaun – you can read his manifesto here and CIPR members can register to vote at the Scotland AGM here.

Stripe backs communications industry ban on AVE

Stripe backs communications industry ban on AVE

The Chartered Institute of Public Relations (CIPR) has announced plans to ban its members from using AVE (advertising value equivalent). Communications practitioners found to be using AVE next year may face disciplinary action.

For those who aren’t long in the tooth, AVE is an old fashioned way to evaluate PR coverage as though it’s paid-for advertising content. Using column inches you would measure the size of an article and multiply it by a financial value provided in an advertising rate card.

Nobody pays full price for advertising when it’s bought as a package, so the AVE metric became more and more unreliable – especially when digital news and social media became increasingly important for measurement, as it simply couldn’t be measured accurately. I once saw someone using a wooden metre stick to measure online coverage on a computer screen. That was the final straw.

Stripe stopped using AVE about four years ago. At the time, we decided that providing an antiquated and inaccurate evaluation metric wasn’t right for us – we’re totally transparent in our reporting and measuring AVE isn’t a transparent process. As a quick fix, we provided CPI (cost per impression) and CPM (cost per thousand) which gave clients a financial value to track.

Since then, we’ve introduced advanced social listening services, developed an Influencer Index to measure influencer engagement on and offline, and worked in partnership with a range of data provider partners to develop our measurement approach. Our evaluations are focused on demonstrating the real-world value of our work, so we base our strategies on insights, invest in tools to help us measure in-depth, and ensure evaluation is built into our work right from the beginning. Measurement should never be an afterthought.

That’s why Stripe has a team of evaluation specialists running Stripe360, our in-house measurement and evaluation service. They use a suite of qualitative and quantitative measurement tools to provide 360 degrees of communications evaluation – from stakeholder influence and social analytics to media awareness and behavioural analysis. Their top priority is tracking real-world impact.

Banning AVE won’t affect Stripe or our clients – we don’t use it. However, we back the CIPR decision to change industry standard. Evaluations that hoodwink clients are completely unacceptable and banning deceptive metrics encourages communications practitioners to look for ways to properly measure their work with actual real-world impact.

For more information or to discuss our evaluation services, you can contact us on 0131 561 8628 or hello@stripecommunications.com.

Stripe scores CIPR Outstanding Consultancy 2016

Stripe scores CIPR Outstanding Consultancy 2016

We walked away from the annual UK CIPR Excellence Awards in London triumphant last night (8 June) with a double whammy of awards – scooping Outstanding Mid-sized Consultancy and Outstanding Young Communicator for Edinburgh based senior account manager, Shaun Bell.

As the first ever Scottish agency to win the prestigious award in 2014 and to now have won it for a second year, what a fantastic achievement for the team and recognition of their tireless hard work, talent and passion. It’s also the first time one of the Stripes has been shortlisted – and indeed won – Outstanding Young Communicator. Well done Shaun!

The awards come following a busy year for us with a number of high profile new business wins and continued growth, including the launch of our London office in January 2016.

 

Reaching audiences: diversity matters

Reaching audiences: diversity matters

When Caitlyn Jenner came out as a transgender woman in Vanity Fair this year, she said: “I’m not doing this to be interesting. I’m doing this to live.” It was a powerful comment that’s stuck with me.

Last week the Equality Network hosted the first-ever Scottish LGBTI Awards – which shortlisted the Scottish Government’s ground-breaking One Scotland campaign for the Public Sector award. Our campaign slogan, “Scotland believes in equality”, is a bold message – honest, aspirational and indicative of work in progress. It resonates. For the general public, it’s a show of support. For visitors to Scotland, it celebrates diversity credentials. For campaigners, it shows the government is listening. For minority groups, it’s proof that they matter in our nation.

In 2014, on behalf of the One Scotland campaign, we commissioned a YouGov survey that found three-quarters of people agree Scotland has made great progress towards equality over the past 10 years. It also showed 89% of Scots believe more work needs to be done to ensure people are treated equally. There’s a desire for change that you can almost taste in the air.

To make it happen, everyone has a part to play.

As communications practitioners, it’s vital that we take diversity and equality into consideration when developing a campaign. It could be as simple as including subtitles on an online video, translating marketing material into the most relevant languages for your audiences and sense-checking that your messages won’t offend anyone.

One of the most important factors is audience profiling. The Department for Education released data this summer that shows school pupils in the UK speak 311 dialects and in some schools English speakers are the minority. In one school, the Daily Express found 342 of the 360 pupils considered Punjabi their first language. In that area, it would be critical to develop a campaign that worked in Pubjabi – not just in English.

CIPR’s Diversity working group has developed a series of research papers, reports and webinars which support PR professionals with an interest in diversity and equality. Did you know 16% of adults in the UK are functionally illiterate and the average reading age is nine years old?

Diversity Infographic 2015

When you start to think about diversity it can feel like a can of worms, but it genuinely affects everyone. It shouldn’t be seen as a choice, it’s a fact of life.

CIPR top agency nomination for Stripe

CIPR top agency nomination for Stripe

The shortlist for the CIPR Excellence Awards –  the PR profession’s leading awards – has been unveiled for 2015 via Twitter @CIPRexcel.

Cue a very happy team of Stripes when we heard that we are in the running for this year’s Outstanding Mid Sized Consultancy gong.

There were more than 600 entries competing to make it to the shortlist stage so we’re proud as punch to make the cut.

We’ll see if we can top the celebrations of last year when we brought the Outstanding PR Consultancy award back home to our Edinburgh HQ!

Double win at the CIPR Scotland PRide Awards

Double win at the CIPR Scotland PRide Awards

It was a double win at the CIPR Scotland PRide Awards for the team here at Stripe – as well as picking up Outstanding Public Relations Consultancy, our Account Manager Shaun Bell scooped Young Communicator of the Year.

Shaun was praised for being ‘head and shoulders’ above the other candidates with his passion for what he does shining through. After joining Stripe in 2011 through the Stars and Stripes graduate programme, Shaun has worked his way up to Account Manager and delivered campaigns for clients such as John Lewis, the Scottish Government and Young Scot.

Our MD, Juliet Simpson, said: “I’m extremely proud of the whole team who all play their part in helping us to achieve amazing results for our clients, and I’m especially pleased for Shaun who fully deserves this award for the dedication and passion he brings to his job every day.”

We also won Silver awards for the Public Sector and Consumer Relations categories for The Scottish Government Country Roads campaign and VELUX Lovers of Light campaign respectively.

Stripe Communications named best UK agency

Stripe Communications named best UK agency

Scotland-based Stripe Communications was named Outstanding PR Consultancy at the national CIPR Excellence Awards in London yesterday (Tuesday 17 June, 2014), becoming the first Scottish agency in the awards history to scoop the top prize.

Held annually by the Chartered Institute of Public Relations (CIPR), the awards recognise the best in the communications industry, bringing together over 150 leading public relations consultancies, freelancers and in-house teams competing for the 30 individual awards.

The Outstanding Consultancy award recognises the achievements, performance and excellent work of a public relations consultancy over the past three years.

Stripe’s win comes after a successful start to 2014, which has seen continued business expansion and significant new client wins. With offices in Edinburgh and Glasgow, Stripe Communications continues to grow in numbers and reputation.

Juliet Simpson, Managing Director of Stripe Communications, said

“Becoming the first ever Scottish agency to win this award fills us with pride and tops a fantastic year to date for Stripe. I’m incredibly proud to see the team’s hard work recognised by the industry on a national scale. With the eyes of the world on Scotland this summer, there’s never been a more exciting time to be a ‘Stripe’ as we look to build on our reputation as the UK’s best PR agency.” Judges for the awards, commented: “We were hugely impressed by Stripe Communications’ focus on staff, including excellent internal communications; a mentoring scheme and Stripe’s delivery on its objective to be the industry leader for working parents. “Their tenacity with smaller budgets, straight talking no nonsense approach and immersion into clients’ businesses set them apart with the results seen in terms of staff retention, strong track record of business growth, premium client wins and a winning company culture.” 

Stripe shortlisted for UK Consultancy of the Year

Stripe shortlisted for UK Consultancy of the Year

Stripe Communications has been shortlisted for Consultancy of the Year at the Chartered Institute of Public Relations (CIPR) Excellence Awards 2014.

Headquartered in Edinburgh, Stripe is the only Scottish agency shortlisted for the title, which recognises the achievements, performance and excellent work of a public relations consultancy over the past three years.

Stripe’s nomination comes after a successful start to 2014, which has seen continued business expansion and significant new client wins.

Juliet Simpson, Managing Director of Stripe Communications, said:

“The nomination tops a fantastic start to 2014 for Stripe, with our rapid growth and team expansion continuing from where we left off.

“I’m so proud to see the team’s hard work recognised by the industry on a national scale. With the eyes of the world on Scotland this summer, there’s never been a more exciting time to be a ‘Stripe’ as we look to build on our reputation as one of the UK’s best consumer PR agencies.”

Helen Dickinson, CIPR Excellence Awards Chairs of Judges, said:

“Making the CIPR Excellence Awards shortlist marks you out as being amongst the most professional, most creative, and most outstanding in the business. Congratulations for making it this far and best of luck for the panel interview stage.”

Winners will be announced at the CIPR Excellence Awards black tie dinner at Old Billingsgate, London on Tuesday 17 June 2014.