Campaigns Archives - Stripe Communications

Halloween stunt round-up 2016

By Laura Blyth lauralsblyth
31st October 2016
#StripeLife

Halloween is here and once again it brings the opportunity for brands to show off their fun side with spooky stunts and gory social media campaigns. It’s one topic you really can’t get wrong, whether it’s Burger King trolling its rival or the Vans horror party, many brands roll out a Halloween themed campaign every year. We’ve pulled together our favourite garish stunts for 2016.

Terror-ific tiger pumpkins go free at RZSS Edinburgh Zoo

To help celebrate the launch of its latest enclosure, Tiger Tracks, RZSS Edinburgh Zoo offered free entry to children under-15 in exchange for a carved pumpkin. The campaign, launched with Stripe, was such a success, over 1,000 youngsters were given free admission and got up close to some of the world’s most exotic animals including Jambi and Baginda, the zoo’s pair of critically-endangered Sumatran tigers.

Spend the night in Dracula’s castle with Airbnb

Airbnb launched an international competition to give two lucky guests the chance to spend the night in non-other than Mr Dracula’s very own castle tucked away in the mountains of Transylvania. The lucky pair will be hosted by the nephew of Bram Stoker, the author of 19^th century gothic novel, Dracula. You can’t get more haunted house than that.

House of Vans to host Halloween horror immersive experience

The Haunted House of Vans is a Halloween-themed event being held this weekend at an indoor skatepark in the heart of London. With all things spooky including gory performances and classic horror movies, Vans has pulled out all the stops to throw its loyal customers a truly terrifying Halloween party and of course, the best dressed guest will win an exclusive prize.

Burger King dressed up as the ghost of McDonalds

Always one for poking fun at its rivals, Burger King dressed up as McDonalds for a truly tongue and cheeky dig at its archenemy. The fast food chain covered a restaurant with a giant ‘bedsheet’ and pitched up a sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween”. Your move McDonalds.

Planet 50-50: The greatest emerging economy the world has ever seen

By Anna Russell
7th March 2016
#StripeLife

Today we celebrate International Women’s Day. I hesitate over the word ‘celebrate,’ as while progress has been made, the statistics show women are falling woefully short. According to the World Economic Forum we are 117 years from global gender parity, meaning it will be 2133 before true equality.

While this gobsmacking statistic is depressing and hard to take, I do feel a slight sense of optimism. That optimism is based upon the sheer force of economics. The fact is women are not just good for business, they’re great. As you will see from the following graphic, women are arguably the largest emerging economy the world has ever seen. And, let’s face it what business would want to miss out on what could be the greatest competitive advantage ever?

So, today on International Women’s Day please take a moment to acknowledge the enormous potential of women in, and for, business.

#PledgeForParity

Halloween brand watch

By Orla mcGowan OrlaMcGowan
30th October 2015
#StripeLife

Whether you’re the person that puts on a pair of mouse ears and calls it a costume, or goes all out to hand-make a 3D cupcake costume that looks great but means you can’t sit down all night (yes, I am the latter), we can all appreciate good Halloween jesting.

It’s the one night a year when every brand, no matter what they’re selling, can show their creative and personable side by giving a nod to All Hallows Eve. Social media is the perfect platform for pushing these out and driving traffic, and Twitter in particular has been rife with spooky videos, pictures and hashtags.

These are some of my favourite contenders from this year.

Google

Always a fan of a Google Doodle, in the name of research this morning I spent a solid five minutes playing their Halloween flying game. Aimed at either children or bored office workers, it’s an interactive winner. I racked up a high score of 350. Beat that.

Cadbury Chocolate

For excellent use of a hashtag and for uniting the nation over some of our favourite fallen (confectionery) heroes, Cadbury have made the list for #CadburyCraveyard. This social competition features cute stop-motion and animated videos and gives people the chance to win a limited edition rerun bar of Fuse or Marble. But what about Creme Egg Twisted, Cadbury?! When will it be making comeback? That’s the real question.

Tesco

Up next it’s Tesco’s social campaign – ‘Introducing Spookermarket’. Torn between wanted to see this in my local branch and knowing that I would definitely be the person who loses the plot, mows down fellow shoppers with my trolley and bolts after even the tamest of scares. It’s a great, family friendly one and the hidden cameras capture the hilarity.

Chipotle

Americans generally put us to shame when it comes to all things Halloween and this is no different. Purveyors of fine Mexican food, Chipotle have expanded on their usual #Boorito costume competition to create the Endless Line video. This is tongue-in-cheek, Halloween with a heart. Poking fun at tasteless, processed fast food, it’s dry, hilarious and well worth a watch.

Adobe

Hands down winner of Halloween from now and until the end of time is Adobe for their #ScaredSheetless campaign. As a company that I get weekly updates from on my laptop, but aren’t entirely sure what they do, I am so impressed by this camp and hilarious video. It’s a great take on their mission to rid the work-place of paper. Love!

Just for good measure here’s a video of a pug dressed as a ghost. You’re welcome.

Happy Halloween!

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