Halloween is here and once again it brings the opportunity for brands to show off their fun side with spooky stunts and gory social media campaigns. It’s one topic you really can’t get wrong, whether it’s Burger King trolling its rival or the Vans horror party, many brands roll out a Halloween themed campaign every year. We’ve pulled together our favourite garish stunts for 2016.
Terror-ific tiger pumpkins go free at RZSS Edinburgh Zoo
To help celebrate the launch of its latest enclosure, Tiger Tracks, RZSS Edinburgh Zoo offered free entry to children under-15 in exchange for a carved pumpkin. The campaign, launched with Stripe, was such a success, over 1,000 youngsters were given free admission and got up close to some of the world’s most exotic animals including Jambi and Baginda, the zoo’s pair of critically-endangered Sumatran tigers.
Spend the night in Dracula’s castle with Airbnb
Airbnb launched an international competition to give two lucky guests the chance to spend the night in non-other than Mr Dracula’s very own castle tucked away in the mountains of Transylvania. The lucky pair will be hosted by the nephew of Bram Stoker, the author of 19th century gothic novel, Dracula. You can’t get more haunted house than that.
House of Vans to host Halloween horror immersive experience
The Haunted House of Vans is a Halloween-themed event being held this weekend at an indoor skatepark in the heart of London. With all things spooky including gory performances and classic horror movies, Vans has pulled out all the stops to throw its loyal customers a truly terrifying Halloween party and of course, the best dressed guest will win an exclusive prize.
Burger King dressed up as the ghost of McDonalds
Always one for poking fun at its rivals, Burger King dressed up as McDonalds for a truly tongue and cheeky dig at its archenemy. The fast food chain covered a restaurant with a giant ‘bedsheet’ and pitched up a sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween”. Your move McDonalds.