Blog : Blonde

Young Scot – Changing Perceptions

Young Scot – Changing Perceptions

Edinburgh-based agencies, Stripe and Blonde, have produced a short animated film in partnership with Young Scot, the national youth information charity.

‘Perceptions versus Truth’ has been created together with young people themselves and aims to question how society perceives young people and the impact this can have. It hints at the effect of social-norming theory and the self-fulfilling prophecy of being fed a constant diet of negativity.

To view the animation and get involved in the discussion please go to: https://www.youtube.com/watch?v=YEyyVQga3jM or search for #changingperceptions on Twitter.

The film has been released to coincide with the completion of Young Scot’s ‘Pro-Social Behaviour’ project, supported by the Scottish Government’s Community Safety Unit.

Gregor Urquhart, communications director, Young Scot said: “We tasked Stripe and Blonde to create an animation that would be thought provoking and help tackle stereotypes head on. We wanted to show the nation that our young people are making a huge contribution to communities across Scotland. We’d encourage everyone to take a look at the animation and have a think about their own attitudes towards the young people, and to pass the link on to others so we can share the positive message.”