Stripe launched live cinema advertising for the first time in Scotland as part of a national road safety campaign by the Scottish Government and Road Safety Scotland (part of Transport Scotland).
Cinema-goers in Dunfermline and Aberdeen were the first to experience the new advert which combines an on-screen commercial with live theatre using an actor situated in the auditorium interacting with the advert on the screen.
The on-screen advert is viewed from the backseat passenger’s point of view in a car full of men in their late teens. The driver is going a bit too fast for the conditions, chatting with his friends, when he is distracted by a mobile phone. He turns towards the audience where he interacts with the actor sitting in the auditorium. They exchange words and, in the short space of time the driver turned round, the car crashes into a tree and the screen displays the message, “One distraction is all it takes”.
A performance of the live cinema advert was recorded and is available to view online via Road Safety Scotland’s YouTube channel – https://youtu.be/wMDcIGIRr5I.
To mark the launch of Alcohol Awareness Week 2010, adults across Scotland are being asked how their drinking habits measure up and encouraged to “make every day count”. The week-long initiative aims to raise awareness that by making small changes to our drinking habits – to make sure we’re drinking more responsibly – we can all get more out of our day, week and weekend.
Currently only 15% of Scots are able to correctly estimate the number of units in a normal strength bottle of wine. So, this year’s Alcohol Awareness Week aims to help explain how many units of alcohol drinks contain, and highlight how positive lifestyle choices and sticking to the sensible drinking guidelines can help us enjoy alcohol responsibly.
Launching in Aberdeen’s Union Square, the annual awareness week is now in its fourth year, bringing together the drinks industry, health professionals, the voluntary sector and the Scottish Government to help encourage a culture of responsible drinking throughout Scotland.
Under this year’s ‘How do you Measure Up?’ Unit Challenge theme, people across the country can discover how many units of alcohol they’re drinking on a regular basis, and get useful tips on how they can stick within sensible drinking guidelines of not regularly drinking more than 3-4 units per day for men, or 2-3 units per day for women. To help Scots get a handle on how much they’re drinking, the Alcohol Awareness Week website – https://www.alcoholawarenessweek.com – provides an alcohol unit calculator, the ‘Measure Up’ quiz, and lots of information and advice about drinking responsibly.