A.G. Barr has been revealed as an Official Supporter of the Glasgow 2014 Commonwealth Games.
The company, whose links with Glasgow date back more than 100 years, will be supporting the Games through its wide portfolio of brands including: IRN-BRU, Scotland’s ‘other national drink’, Rubicon, the UK’s number one exotic juice drinks range, as well as Strathmore Scottish spring water and Barr, Scotland’s favourite range of soft drink flavours.
A.G. Barr with supply over one million bottles of Strathmore spring water to the Athletes’ Village and IRN-BRU, Strathmore, Rubicon and Barr will be made available across Glasgow 2014 venues.
The company has a long history of sports sponsorship dating back to the early 1900s when IRN-BRU was associated with sporting heroes of the day Donald Dinnie, all round Champion Athlete of the World, and Alex Munro, Champion Caber Tosser of the World and Champion Wrestler.
In more recent times, there is Rubicon’s association with Twenty20 cricket in 2010/11, Strathmore’s support for Glasgow and Edinburgh Road Races, IRN-BRU’s backing of the Scottish Football League and its support for the Rugby Football League in England as well as its sponsorship of Glasgow-based Queens Park FC.