Stripe Communications picked up the Gold Award in the Consumer Relations category for the ‘Sourz…Give it Some…Summer’ campaign at last night’s CIPR PRide Awards (13 October 2011).

Stripe worked closely with Maxxium UK to deliver a consumer campaign targeting 18-24 year olds across the UK and create an emotional connection with the brand. With a fashion and grooming focus and campaign tour across seven UK cities, Stripe engaged with the target audience about getting ready for the weekend with Sourz.

Juliet Simpson, Managing Director said: “This is a fantastic result for the team as the ‘Give it Some…Summer’ campaign reinforced our commitment towards doing things differently, and helped Maxxium drive Sourz awareness and sales in 2010.”