Stripe launches ‘IRN-BRU gets you through’  as iconic soft drink’s flagship campaign

Stripe launches ‘IRN-BRU gets you through’  as iconic soft drink’s flagship campaign

Stripes were on hand as IRN-BRU unveiled its new chapter of advertising history with a series of new TV and cinema adverts inspired by Scots’ irrepressible character.

The latest flagship campaign, created by Stripe’s sister agency The Leith Agency, celebrates Scots’ abilities to bounce back from tough situations with a down to earth attitude and having a sense of humour about whatever life throws at them.

Each of the three new 30 second adverts brings to life the campaign mantra ‘IRN-BRU gets you through’, and takes a tongue in cheek look at how a taste of the nation’s best-loved soft drink can reinvigorate you and give you the strength to cope with even the most cringeworthy scenarios.

‘Steamy windows’ features a teenager accidentally walking into a awkward situation with his two parents and neighbour getting frisky while in ‘Pink Bomb; a lad’s pad is turned into a glittery, girly hellhole.

A third advert will also be released as part of the ‘IRN-BRU gets you through’ campaign, which is set to run over 14 weeks – looking forward to it already!

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