Working alongside the Dundee City Council Economic Development Team, Stripe has launched their city growth campaign aimed at targeting Glasgow and Edinburgh city dwellers to consider Dundee as a better place to live, work, study and travel.

With a growing reputation for excellence, the impending arrival of the new V&A centre of design and the announcement that 10,000 jobs are expected to arise from its £1billion waterfront redevelopment, the new marketing campaign is designed to reinforce the city’s growing prosperity and appeal, and is expected to ignite city growth over the long term.

Comprising radio, print online and outdoor advertising and online activity, the campaign will run across Scotland, in a bid to raise the city’s profile and attract more visitors and permanent residents.