Stripe Helps Alcohol Campaign to Encourage Scots to Take a Look in the Mirror in 2013

Stripe Helps Alcohol Campaign to Encourage Scots to Take a Look in the Mirror in 2013

Stripe has worked with The Scottish Government to launch its Alcohol Behaviour Change Campaign which is encouraging women aged between 30-50 to ‘drop a glass size’ and think about the health effects of regularly drinking above the recommended alcohol guideline.

As part of the campaign, which also includes a national roadshow, a new ‘drinking mirror’ smartphone app has been developed to show people the shocking effects of regularly drinking too much.

Cabinet Secretary for Health and Wellbeing, Alex Neil MSP, was joined by staff and clients of Taylor Ferguson hairdressers in Glasgow to demonstrate how the app works and show the effects that too much alcohol can have on your appearance.

The campaign will be supported by additional PR, press and radio advertising, social media and field activity alongside a one-stop website https://www.drinksmarter.org where people will be encouraged to interact with the ‘Drop a Glass Size’ feature on the website and see what a difference dropping a glass size would make to their sleep, weight, bank balance and overall health.

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