Following a competitive pitch against both London and Scottish agencies, Stripe Communications has been appointed by Nairn’s Oatcakes to deliver a strategic UK-wide PR programme for the next 18 months.
Working alongside the internal marketing team to raise brand awareness, consideration and preference and to drive sales for the UK’s leading oatcake brand, Stripe will handle the Nairn’s press office, product PR, trade PR, digital PR and brand PR for the entire range of Nairn’s Oatcakes, Oat Biscuits, Oaty Bakes and gluten-free products.
Juliet Simpson, Managing Director of Stripe Communications said: “As the UK’s leading oatcake brand, Nairn’s has played a major role in growing the category over the last few years. As well as focusing on the health and lifestyle benefits of eating oatcakes, our campaign will support the new Nairn’s brand positioning and bring it to life in an engaging and inspiring way. We’re extremely proud to be working with one of Scotland’s most successful and contemporary brands.”
Martyn Gray, Marketing Director at Nairn’s Oatcakes said: “PR is a fundamental element of our marketing strategy, so we were looking for an agency that had the experience as well as the passion to support the ambitious plans we have in place. Our new brand theme provides the perfect platform to build on our strengths and help to evolve the brand. We’re confident that Stripe is the right partner for the job.”