Quality Meat Scotland (QMS), the public body which supports the Scottish red meat industry, has appointed Edinburgh based, Stripe Communications on a retained basis for the next six months.

Having been appointed after a three-way pitch, Stripe is charged with supporting the QMS in-house communications team to deliver a consumer PR campaigns to promote all three QMS brands – Scotch Beef, Scotch Lamb and Specially Selected Pork. In addition Stripe’s food and drink team will support QMS’s Health and Education activity, as well as adhock projects.

Stripe will be working closely with the QMS in-house team to deliver integrated PR activity to raise awareness of campaign launches and the brands’ key messages.

Juliet Simpson, Managing Director of Stripe Communications says: “The quality of Scotch Beef, Scotch Lamb and Specially Selected Pork is recognised by chefs and consumers all over the world. We’re thrilled to have the opportunity to work with the QMS communications team to support these famous brands during an exciting time for the industry.”

Carol McLaren, Head of Communications at Quality Meat Scotland said: “Stripe demonstrated a thorough understanding of our target market and our objectives and we’re now looking forward to the rollout of a creative and integrated PR programme over the next six months.”