A lot has been happening in the world of social media in August and in this week’s blog post, we’re sharing some of our highlights…
From our favourite integrated campaigns to some exciting new features and updates to the most popular platforms, including Facebook, TikTok, and Instagram, we’ll be unpacking what made the biggest impact in the digital space and what’s captured our attention at Stripe!
A campaign that made us smile…
This month marked a major milestone in our historic global PR & Social Media campaign for the SEA LIFE Trust Beluga Whale Sanctuary project. After years of planning, logistical hurdles, weather postponements and a global pandemic to overcome, this was the day that two former captive whales, Little Grey and Little White, would finally be reunited with the sea after spending the majority of their lives in captivity. The campaign caused a massive splash, making global news around the world, including two UK national news front pages, a BBC Breakfast, and ITN News at Ten feature. This was supported by a social content strategy focused on amplifying major media milestones in the journey of Little Grey and Little White, resulting in two Twitter Moments.
Out with the old! Facebook has changed to its new-look platform, making it easier for users to navigate.
Copycat alert! Instagram has now launched Reels it’s very own ‘TikTok-esque’ feature.
Favourite Viral Meme
The months of 2020… as told by celeb photos. Celebs have been describing how we’ve all been feeling during each month of 2020, using pictures of themselves. This trend has been jumped on by Reese Witherspoon and Mindy Kaling, among others.
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