The Scottish Government launched a new campaign on Friday, 25th September, which aims to encourage parents and carers of children aged 0-3 years to play, talk and read together everyday.

Play, Talk, Read is the first campaign of its kind in Scotland to recognise the important role of parents and carers during our children’s first years. The campaign highlights that playing, talking and reading with your child every day helps provide vital skills that make lifelong learning easier and essentially build a more successful life in the long term.

The integrated Play, Talk, Read campaign consists of a series of TV, radio and outdoor advertising created by The Leith Agency, an informative, interactive website designed by The Gate and PR provided by Stripe Communications.