When you first start up a business, it’s amazing how much time you spend agonising over the name, creating the perfect identity and defining your brand. And whilst your external image is hugely important, you very quickly realise that it’s the people you employ and the work you do that defines you. Because brands are lived from the inside out, not the outside in.

In the nine years since we started up Stripe a huge amount has changed, not just for us as a business but to the market in which we’re operating. We’ve not only survived, but thrived during a recession, we’ve experienced phenomenal growth, won countless awards and have supported our people to grow and develop.

It’s not always been easy, but despite all the change we’ve always had a very strong sense of what it means to be Stripey both for our people and for our clients. This has been our constant and I believe it’s what’s kept us on track.

As we look towards the future, Stripe is undeniably evolving. With the worlds of traditional PR and digital blurring, we’ve made a huge investment upskilling the entire agency to become digitally equipped – providing clients with one team to deliver compelling content and engagement across their PR and digital channels. We are no longer a team of PR professionals, we are a team of digitally savvy communicators.

So now feels like the perfect time to unveil a new Stripe brand. It’s been shaped by our values, our culture and heroes what we believe sets us apart – our people. And whilst on the outside the way we look is very different, the essence of what it means to be Stripey remains the same.

As we look towards the future there’s no doubt that there’s even more change to come but we’re absolutely ready for it.