Around 18,000 fans and families attended the event on 5th and 6th June, where the mix of adrenaline-packed mountain biking, entertainment, sunshine and live ‘rock & roll’ made for a memorable weekend in the Scottish Highlands.

While the 2010 event provided an estimated £2.4 million boost for the Highlands region, the World Cup has generated a total economic impact of £16.5 million since its inception in 2002.

Planning is now already underway for the 2011 event on 4th and 5th June, when hundreds of world-class riders are set to return to the scenic slopes of Aonach Mor and the Nevis Range, just outside Fort William.