THE BRIEF
Communicate the unique qualities and brand ethos of premium cider, Chaplin & Cork’s, in order to stand out from our competitors and highlight cider’s much deserved place at the dinner table.
THE STRATEGY
We set out to present Chaplin & Cork’s as the perfect partner to good food, whether as a unique and playful ingredient or an accompaniment to dishes.
To build on the brand’s ethos of the ‘perfect partnership’, we collaborated with award-winning cheese producer and Blur bassist Alex James to work with us to develop a range of delicious recipes, suggest the perfect cheese and cider pairings and offer hints and tips for entertaining.
By creating a selection of perfect pairings, recipes and top tips, as well as stand-out imagery and inspirational videos we have established a bank of content for media, social audiences and the brand’s new website.
We are also utilising the partnership to develop and deliver a range of exclusive advertorial and editorial opportunities in key lifestyle and food and drink titles in order to reach and inspire our target audience, introduce them to the Chaplin & Cork’s brand and encourage them to consider cooking and pairing dishes with this award-winning craft cider.