Blog : Results

Glasgow 2018 European Championships Mascot Launch
Stripe Communications

Glasgow 2018 European Championships Mascot Launch

INTRODUCING BONNIE

CLIENT : GLASGOW 2018

THE BRIEF

Develop a creative concept that brings the Glasgow 2018 European Championships mascot “Bonnie the Seal” to life for families and children.

THE APPROACH

The reveal of “Bonnie the Seal” had to be communicated in a visually engaging way in order to capture the imagination of young children and families. The campaign concepts worked up were to be rolled out across digital advertising, social media and out of house advertising. Stripe developed a suite of “Introducing Bonnie the Seal” assets including Snapchat geofilters and Facebook profile frames, as well as producing an animation which detailed the mascot’s backstory for a young, family audience.

THE RESULTS

The launch of the mascot saw #BonnieTheSeal trending no. 1 in Glasgow with over 10,000 tweets on launch day about the newly unveiled mascot. Bonnie’s backstory animation received over 125,000 organic video views in its first month of launch alone.

Check out Bonnie’s story here.

MTB World Cup: A new approach for 2017
Stripe Communications

MTB World Cup: A new approach for 2017

A NEW APPROACH FOR 2017

CLIENT : MOUNTAIN BIKE WORLD CUP

THE BRIEF

Stripe have managed PR and digital for Fort William Mountain Bike World Cup for the last 8 years. For 2017, they wanted to break out of the specialist sport sector and broaden the appeal, taking the event experience to new audiences.

THE STRATEGY

We combined year on year data analysis with fresh social intelligence and target audience insight to develop an evolved approach. Based on the research findings, we put much greater emphasis on tailored social content and segmented advertising, making more of our talent access with live broadcasts and retargeting to drive conversation and early bird bookings.

THE RESULTS

We reached more than 250,000 people via social alone as part of our early bird campaign, resulting in tickets sales 15% higher than the previous year.

THE MTV Europe Music Awards – Bringing the global to local
Stripe Communications

THE MTV Europe Music Awards – Bringing the global to local

MTV EMAs – BRINGING THE GLOBAL TO LOCAL

CLIENT : MTV

THE BRIEF

As communications partner for the 20th MTV EMAs and it’s first appearance in Glasgow, Stripe was tasked with maximising the event with local audiences and winning the hearts and minds of Glaswegians across the city.

THE STRATEGY

Stripe’s strategy focused on ensuring that Glaswegians were engaged and feeling part of the event – even if they couldn’t attend. A series of exciting and innovative events, extensive media relations and compelling social media content were used to amplify the reach and buzz of the award – including a search for super fans – affectionately known as screamers, social media treasure hunt with giant MTV logos and an exciting Lightshow from R&B star Labrinth.

THE RESULTS

To have been named as ‘undoubtedly the best agency MTV has worked with in 20 years of EMA’ was kudos enough however we also created a local MTV EMA Glasgow community online and offline that engaged with events and shared their experiences to amplify the buzz (single events achieved over 2.2 million impressions on twitter) and secured over 1.7billion OTS though positive and engaging media coverage helping to contribute to an economic impact for the city of over £10million

Carrier Bag Commitment – Creating behavioural change
Stripe Communications

Carrier Bag Commitment – Creating behavioural change

BAGGING BEHAVIOURAL CHANGE; CHANGING SCOTLAND’S SHOPPING HABITS

CLIENT : SCOTTISH GOVERNMENT

THE BRIEF

With the Scottish Government about to introduce a new 5p charge for single-use shopping bags, our task was to win the hearts of the Scottish public to support something that could be unpopular and change the shopping habits of everyone from hardened shopaholics to impulsive purchasers.

THE CAMPAIGN

In a bold move we focused our strategy on offline media to build large scale coverage and support, used social media to talk directly to the consumer, established a consumer advice service and worked with influencers to engage younger audiences.

THE RESULTS

Following on from our launch activity, 98% of Scots were aware of the legislation change. Within six months, research showed that major retailers were giving out 80% less single-use carrier bags – a significant transformation of shopping habits, with over £2 million raised for a good cause.