MADAME TUSSAUDS: GOING GLOBAL

CLIENT : MADAME TUSSAUDS

THE BRIEF

Ensure Madame Tussuads was part of the conversation surrounding the US Presidential Elections, while maintaining a tasteful and respectful approach during a highly charged political period.

THE STRATEGY

Utilising existing relationships with UK news agencies to hijack the news agenda and release strong assets of the new Trump figure in a timely manner – giving media something to talk about as the interest in the Presidential Inauguration built momentum.

THE RESULTS

A wide variety of coverage across UK and international broadcast, print and online media titles to help give us global reach.