Stripe Communications, has won the national UK consumer PR account for the Grolsch portfolio. The announcement follows a competitive three-way pitch against London agencies.
With the remit to effectively communicate both the Grolsch brand and its growing product portfolio, Stripe will provide integrated brand PR and maximise strategic brand sponsorships including the Grolsch association with Channel 4 original comedy.
The account starts immediately and will be led by Associate Director, Morna McLelland, who joined Stripe from The Glenmorangie Company, having previously also worked for Weber Shandwick in Edinburgh.
Laura Burgoyne, Senior Brand Manager for Grolsch said: “We’re excited about our new relationship with Stripe Communications and what they can bring to our brand consumer activity programme through their integrated approach to PR.”
Juliet Simpson, Managing Director of Stripe adds: “In just 18 months we’ve built up a client list which I’m incredibly proud of – winning Grolsch feels like the natural next step for the business and we’re absolutely thrilled.
”Grolsch have got some fantastic brand plans for 2008 and we’re confident that our integrated PR approach and different way of doing things will make a real difference.”