We are excited to announce that one of London’s most popular and iconic attractions, Madame Tussauds, has chosen Stripe as their retained PR agency. In what was a highly competitive pitch process, Stripe has been appointed by Madame Tussauds London to work with the in-house PR and Marketing team to support the launch of its major new news in 2017 and to deliver a proactive press office function to promote and amplify its world-renowned wax figures and new experiences.
Stripe were appointed based on demonstration of strategic thinking and use of insight, knowledge of the London attractions market and application of creative thinking to deliver activity that will push Madame Tussauds London and its latest additions to the top of the news agenda, making it a must see attraction in 2017.
The account will be managed from our London office with work commencing from November 2016 and throughout 2017.
Chloe Couchman, Head of PR for Merlin Entertainments London cluster said, “Stripe Communications will be our retained PR agency for Madame Tussauds London. Stripe did an outstanding job in highlighting their passion and insight in to the busy London attraction landscape and how PR plays a critical role for engaging the public. All of our experiences create memorable moments – so understanding and embracing that element even at the initial PR process stage was critical.”
Stripe London’s Managing Director, Chris Stevenson said: “Madame Tussauds is an iconic London attraction and we are honoured and thrilled to have been selected as their retained agency. 2017 is an incredibly exciting year for Madame Tussauds London with lots of exciting new additions to the attraction coming in the next 12 months. We have developed some mouth-watering creative campaigns to amplify these and look forward to bringing them to life.”
Madame Tussauds London will be the newest client to be represented by our new London office, which is continuing to grow rapidly since opening at the start of 2016.