Stripe launches Shelter’s ‘Hometime Scotland’ campaign

Stripe launches Shelter’s ‘Hometime Scotland’ campaign

Stripe Communications, the Edinburgh-based strategic PR and communications consultancy launched Shelter Scotland’s exciting new summer campaign ‘Hometime Scotland’ this week.

The campaign developed by Stripe brings together music and fashion to encourage young people to keep the pressure on Scottish politicians to ensure everyone has a home by 2012 (1).

With the help of some well-known Scottish bands and musicians, Stripe is urging young Scots to support Hometime Scotland by logging onto the campaign website and telling Shelter what song reminds them of home.

Indie-pop sensation The Wombats, rock band Idlewild, DJ Calvin Harris and singer KT Tunstall are among those to have already signed up to the campaign. They have revealed what song reminds them of home and are sporting the iconic campaign T-shirt designed by emerging design label, Staunch.

Stripe has developed a partnership approach to secure buy-in from the target audience. Scottish retailer Schuh, The Skinny magazine, and Glasgow based CPL Entertainment have partnered with Shelter Scotland and pledged their support of Hometime Scotland.

Hometime Scotland kicked off at T in the Park and will be at Scottish music festivals (2) throughout the summer where music lovers can also register their support.

Shelter Scotland will be taking the responses to politicians later this year.

James Jopling, head of campaigns, Shelter Scotland, said; “Working with Stripe has helped us focus on the key objectives of our campaign and ensured we delivered on them. When combined with their determination and enthusiasm it has made for a winning partnership.”

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