Stripe Communications last week launched John Lewis Edinburgh’s brand new look women’s fashion and accessories departments as real life models replaced mannequins in the store’s fashion window. Bringing a new meaning to the term ‘window shopping’, the John Lewis Partners (employees) turned heads as passers-by witnessed the window display come to life. The girls posed among the fallen autumn leaves, showcasing some of the new brands now available in John Lewis Edinburgh.

The relaunch ties into a major autumn/winter fashion advertising campaign, revealing how much John Lewis’s fashion offer has developed. With an investment of £2.6 million the fashion refurbishment was completed in just over six weeks. The fashion floor features new fitting rooms alongside a fashion advice suite and designer zone.

As part of the project new fashion brands have been introduced to the collection meaning shoppers can take their pick from over one hundred brands – all stocked under one roof – offering customers boutique shopping in a department store. Current brands have also benefited from a refreshed setting for their autumn/winter collections and new fixtures, which have been designed to offer customers an inspirational and contemporary place to shop.

The contemporary, new departments are open and spacious with zones broken up by sculptural, metal lattice-work and mirrored columns. A luxury fashion advice suite has been created, along with a designer zone bathed in luxurious metallic shades.