IRN-BRU’s latest instalment in its ‘Gets You Through’ series of ads has been unveiled with ‘New Fella’ going live on facebook.com/irnbru

Stripe was on hand to launch the new ad which, like other ads in the ‘Gets You Through’ series, celebrates Scots’ ability to handle tough situations with the determination and humour the nation’s known for.

‘Gets You Through’ returns for a second year following the success of the first series of ads which generated a total of more than 2.5 million YouTube hits and saw ‘Fanny’ trending globally. Stripe’s sister agencies, The Leith Agency, created the ads and Blonde, launched it online.

‘New Fella’ airs on TV from Monday 18th March, and there’s more to come from ‘IRN-BRU Gets You Through’ – so watch this space!