Planet 50-50: The greatest emerging economy the world has ever seen

Planet 50-50: The greatest emerging economy the world has ever seen

Today we celebrate International Women’s Day. I hesitate over the word ‘celebrate,’ as while progress has been made, the statistics show women are falling woefully short. According to the World Economic Forum we are 117 years from global gender parity, meaning it will be 2133 before true equality.

While this gobsmacking statistic is depressing and hard to take, I do feel a slight sense of optimism. That optimism is based upon the sheer force of economics. The fact is women are not just good for business, they’re great. As you will see from the following graphic, women are arguably the largest emerging economy the world has ever seen. And, let’s face it what business would want to miss out on what could be the greatest competitive advantage ever?

So, today on International Women’s Day please take a moment to acknowledge the enormous potential of women in, and for, business.

#PledgeForParity

International Womens Day - the biggest emerging economy

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