Country roads account for around 70% of all road fatalities in Scotland and three out of four of those deaths are men. Coulthard is lending his support to the campaign to get across the message that even the best drivers on the world adjust their speed on country roads.

The campaign is being rolled out across TV, radio, online and cinema during March to make motorists aware that they don’t have to be going over the speed limit to be driving too fast.

It is thought this ground-breaking approach is the first time a former Formula 1 driver has fronted such an advert.

To view the advert click here.